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WirelessDevNet.com Press Release
Amp’d Mobile Taps Sennari for First-Ever Mobile Loyalty Program for U.S. Carrier
Sennari, pioneering a new loyalty platform for mobile, today announced that Amp’d Mobile® will utilize Sennari's MLCS platform as a white label loyalty and rewards solution when they launch later this year. Through Sennari, Amp’d customers will have access to a range of value-added programs that include: loyalty points for spend, games with loyalty point prizes and rewards for sharing content with friends.
Highlights of the agreement include:
Amp’d will launch a loyalty point program based upon spend for all voice, data and other paid for services.
Amp'd will distribute Sennari's extensive skill with prize mobile game catalog with payouts accrued through Amp’d branded loyalty points.
Sennari will work with Amp'd to build and maintain a high-quality, compelling prizing and rewards catalog including handset upgrades, mobile phone accessories, premium mobile content, event tickets in local markets, and special sweepstakes giveaways.
Sennari will work with Amp'd to make the loyalty program available to all Amp'd content partners including game, video and music partners.
Sennari will seamlessly integrate MLCS with Amp’d Mobile’s Games Connect community, also announced today.
“Creating this type of loyalty and rewards program is key for creating brand loyalty with the youth market,” said Don McGuire, Chief Marketing Officer, Amp’d Mobile. “Sennari is helping us reach our goal of turning ‘customer rewards’ into a service feature while maintaining an ongoing dialog with our customer and creating fun, compelling community applications that simply say thanks to our customers.”
Amp’d Mobile, set to launch nationwide later this year, will leverage the power of 3G EV-DO (Evolution-Data Optimized) and offer traditional wireless phone services plus a completely fresh user interface and fully customizable experience designed specifically for the 18-35-year-old audience.
“Amp’d Mobile devices will have the coolest, most dynamic user interface in the mobile industry,” said Mike Cartabiano, President-Americas of Sennari. “The early adopters and youth markets will really be drawn to this lifestyle brand. Amp’d represents a perfect fit with our model of turning content and entertainment services into customer loyalty features.”
“The hottest mobile gaming experience will be realized with the combination of our developers’ wireless games and Sennari’s ‘always-on’ account technologies, both of which are optimized for 3G technologies,” said Seth Cummings, Vice President of Wireless Content and Internet Services, Amp’d Mobile.
Amp’d Mobile’s new mobile services will be launched in late 2005. More details are available via www.ampdmobile.com.
About Sennari
Sennari provides mobile carriers, game publishers, music and video publishers and other content based entertainment companies with solutions for maintaining customer loyalty, reducing churn and creating new revenue streams. Sennari is a privately held corporation, funded by Novak Biddle Venture Partners and Blacksmith Capital. For more information on Sennari visit www.sennari.com.
About Sennari’s MLCS
Sennari’s Mobile Loyalty and Community Service (MLCS) platform takes advantage of "always-on" 2.5-3G mobile technologies to create instant-on accounts, as well as enabling true real-time information updates and client/server style interaction within game tournaments, and other entertainment applications. Based on a sticky account model, the agnostic platform allows any mobile service or application to include access to a loyalty account for issuing points, real time up-sell, customer-to-customer viral marketing, as well as issuing and redeeming customized tokens. Sennari’s White Label service, a customized version of its MLCS, is especially suited to meet unique needs of individual carriers and MVNO's.
About AMP’d Mobile
Amp’d Mobile will be the first fully integrated MVNO for youth, young professionals and early adopters. By leveraging the power of 3G EV-DO, Amp’d will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person’s individual needs, Amp’d will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com.
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