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WirelessDevNet.com Press Release
Cingular Wireless Announces First-Ever Wireless Content From Chart-topping Music Artist Gwen Stefani
ATLANTA – June 2, 2005 – Cingular Wireless today announced the first-ever wireless content release from chart-topping artist Gwen Stefani, including a 30-second Master Tone and Video Postcard from her new hit single “Hollaback Girl.” The Video Postcard is a new component to the Cingular Sounds™ music program, and offers yet another innovative method for delivering exclusive music content to Cingular customers and music fans across the country.
“The success of Cingular Sounds has allowed us to continue working with today’s top artists and industry labels to provide the hottest and most exclusive music content to our customers,” said John Burbank, vice president of marketing, Cingular Wireless. “This latest announcement with Gwen Stefani represents two ‘firsts’ for Cingular—the first ringtone from Stefani and the first time we are launching a Video Postcard of the ringtone. Plus, our customers can share the Video Postcard from our web site for free.”
Go Bananas with Gwen’s “Hollaback Girl”, Animated Style
Stefani worked directly with Cingular on the creative process and development of the Video Postcard to create another vehicle for delivering music and entertainment to her fans. The “Hollaback Girl” Video Tune from Stefani’s solo debut album “Love, Angel, Music, Baby,” will air on a multitude of popular web sites or can be seen at www.cingular.com/cingularsounds or rucingular.com. The Video Postcard can be sent to a specified email address directly from Cingular’s web site for free; it is not available for download on the handset.
“Gwen Stefani continues to explore new forms of musical entertainment that allow her fans to experience her music in new and different ways,” said Courtney Holt, head of new media and strategic marketing, Interscope Geffen A&M. “This latest venture into the wireless arena will allow her to reach a new fan base and continue to share her talents across many mediums.”
Cingular Sounds has added even more exclusive content from such leading artists as Coldplay, Fat Joe, Natasha Bedingfield and The Bravery. Other artists spanning a broad section of musical styles – alternative/rock, hip-hop/R&B, pop, Latin, country, and more – will become part of Cingular Sounds in the coming weeks and months.
Cingular Wireless customers can now order exclusive ringtones from Stefani including: “Hollaback Girl (I Ain’t No)” , “Rich Girl (Hook)”, “Hollaback Girl” (Bananas!) and “What Are You Waiting For” (Hook).
There are four easy ways to download these ringtones:
Go to www.cingular.com/mediamall
Go to www.cingular.com/cingular sounds
Go to www.rucingular.com/cingularsounds
Order directly from your phone
To download these ringtones from a phone, Cingular customers should:
Go to Media Net home on their phone
Select “Tones, Games, Pics”
Select Cingular Sounds
Follow the onscreen prompt to get the ringtone
After downloading, the ringtone can be launched from the phone’s Main Menu. Cingular customers are charged a one-time download fee of $2.49 for ringtones, plus a charge for the number of kilobytes or minutes used to download the ringtone to a wireless phone. Additional information on music ringtones is available at www.cingular.com or www.rucingular.com.
Cingular has a long history in leading the convergence of wireless and music. In April, Cingular made music history when it announced the Cingular Sounds program, and debuted the Coldplay single “Speed of Sound” as a Music Tone ringtone before it could be heard anywhere else. Also, in March 2004, Cingular became the first wireless provider to offer authentic music content from all major record labels, including: EMI Music (Capitol Records' parent company), Sony BMG Music Entertainment, Universal Music Group and Warner Music.
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States, serving more than 50.4 million customers. Cingular, a joint venture between SBC Communications (NYSE: SBC) and BellSouth (NYSE: BLS), has the largest digital voice and data network in the nation. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com.
About Interscope Geffer A&M
Combining the legacies of three significant record companies, Interscope Geffen A&M embarked on a new tradition of musical achievement with its combination on January 1, 1999, as a subsidiary of Universal Music Group, the global music leader. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force across a wide range of musical genres including rock, rap, pop, alternative, Latin, gospel and soundtracks. Universal Music Group is a unit of Vivendi Universal, a global media and communications company.
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