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WirelessDevNet.com Press Release
Digital Orchid and Major League Baseball Advanced Media Offer Content for BREW(R) Operators
SAN DIEGO, June 3 -- Digital Orchid, a leading innovator in
the development, management and distribution of interactive branded real-time
wireless applications and Major League Baseball Advanced Media (MLBAM),
interactive media and Internet company of Major League Baseball, today
announced the launch of official baseball-themed wireless content for fans in
23 Latin American countries. Digital Orchid will be demonstrating its new
wireless content developed for QUALCOMM's BREW solution at Booth B at the BREW
2005 Conference, being held June 1-3 in San Diego.
Digital Orchid's Major League Baseball (MLB) wireless application offers
premium content including wallpapers, ringtones and statistics that appeal to
MLB's fans in Latin America. Digital Orchid is providing baseball enthusiasts
with the opportunity to show off their favorite team and customize their
handsets with a variety of MLBAM content.
"Digital Orchid is proud to expand the Major League Baseball footprint to
the 250 million wireless subscribers in Latin America," said Daniel Daou, CEO
of Digital Orchid. "Being chosen to represent MLBAM and bring an array of
content to baseball fans of all ages is certainly a great opportunity. BREW
operators throughout Latin America will enable Digital Orchid and MLBAM to
bring baseball to millions of fans on-the-go, in the palm of their hand."
"We are very excited to partner with Digital Orchid to distribute wireless
Major League Baseball-focused content to our fans in this important region of
the world," said Alex Pigeon, director of international business development
for MLBAM.
"This exciting collaboration between Digital Orchid and MLBAM demonstrates
how BREW applications can entertain and amuse, allowing baseball fans in Latin
America to bring the game they love with them wherever they go," said Tom
Grieco, senior director of BREW Developer Relations for QUALCOMM Internet
Services. "QUALCOMM is thrilled to be able to facilitate the delivery of
rich, entertaining and customizable content through the BREW solution for a
strong brand like Major League Baseball."
QUALCOMM's BREW solution is designed to meet the distinct and varied needs
of wireless operators, handset manufacturers, publishers, developers and end
users around the world. BREW products and services include: an open,
extensible client platform that supports robust system and application
software including personalized and branded user interfaces for mass market
devices; a J2EE(TM)-based, modular delivery system that enables the
distribution of content, applications and user interfaces to wireless devices
across all air interfaces; a dedicated professional services team that
supports the integration of customized implementations; and the wireless
industry's first global marketplace to support the monetization of
applications and services developed in all programming languages. The BREW
solution can make the wireless visions of innovative companies a reality.
About Digital Orchid
Digital Orchid, a San Diego based company provides exclusive wireless
branded applications to the global wireless community. Digital Orchid
leverages its patent pending platforms to distribute real time dynamic and
interactive applications accessible through all new handsets. Digital
Orchid's partners include major brands in sports, entertainment, broadcast
media and gaming.
About MLBAM
Established in June 2000 following a unanimous vote by the 30 Major League
Baseball club owners to centralize all of Baseball's Internet operations, MLB
Advanced Media LP (MLBAM) is the interactive media and Internet company of
Major League Baseball. MLBAM manages the official league site, www.MLB.com,
and each of the 30 individual Club sites to create the most comprehensive
Major League Baseball resource on the Internet. MLB.com offers fans the most
complete baseball information on the web, including up-to-date statistics,
game summaries, extensive historical information, and exclusive features about
Major League Baseball events and programs, including on-line ticket sales,
baseball merchandise, authenticated memorabilia and collectibles, fantasy
games, live and archived radio broadcasts of every game, live and archived
video webcasts of entire games, pitch-by-pitch enactment of games, and hosted
post-game video highlight shows. MLB.com offers more live events on the
Internet than any other website in the world.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All
other trademarks are the property of their respective owners.
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