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WirelessDevNet.com Press Release
Macromedia Signs on to Develop Applications for QUALCOMM's BREW(R) Solution
SAN DIEGO and SAN FRANCISCO, June 3 -- QUALCOMM
Incorporated (Nasdaq: QCOM) and Macromedia (Nasdaq: MACR) today announced an
agreement under which Macromedia may distribute Flash-based mobile
applications developed using the BREW solution. With more than 98 percent
penetration on Internet-connected desktop computers and more than 30 million
Flash-enabled devices shipping, Flash enables the delivery of rich content,
applications and communications across all platforms. In addition to the
agreement, Macromedia has signed on as an Elite member of the BREW Alliance
Program.
"Macromedia believes that great mobile experiences build great business,"
said Al Ramadan, executive vice president and general manager, mobile and
devices, Macromedia. "Delivering Flash content and applications on BREW will
help us achieve our mission to provide a solution that supports the
development of a new generation of creative, innovative and visually stunning
content, communications and applications."
"The line is blurring between feature-rich content on PCs and on mobile
phones and devices as we see technologies like Flash make their way to the
wireless realm," said Gina Lombardi, senior vice president of marketing and
product management for QUALCOMM Internet Services. "Macromedia's decision to
provide Flash-based services for the BREW solution will allow us to combine
the power of two commercially proven technologies, and enable us to enhance
the look and feel of BREW applications."
Macromedia's mobile offerings include Macromedia Flash Lite(TM) and the
Macromedia Flash authoring tool. Flash Lite is the Flash profile specifically
developed for mobile phones. The Flash authoring tool enables designers and
developers to create rich content and applications across desktops and
devices. For more information about Macromedia's mobile and devices vision
and strategy, please visit http://www.macromedia.com/mobile.
QUALCOMM's BREW solution is designed to meet the distinct and varied needs
of wireless operators, handset manufacturers, publishers, developers and end
users around the world. BREW products and services include the following: an
open, extensible client platform that supports robust system and application
software including personalized and branded user interfaces for mass-market
devices; a J2EE(TM)-based, modular delivery system that enables the
distribution of content, applications and user interfaces to wireless devices
across all air interfaces; a dedicated professional services team that
supports the integration of customized implementations; and the wireless
industry's first global marketplace to support the monetization of
applications and services developed in all programming languages. The BREW
solution can make the wireless visions of innovative companies a reality.
ABOUT MACROMEDIA
Experience matters. Macromedia is motivated by the belief that great
experiences build great businesses. Our software empowers millions of
business users, developers, and designers to create and deliver effective,
compelling, and memorable experiences -- on the Internet, on fixed media, on
wireless, and on digital devices.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on the Company's CDMA digital technology. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2005 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks and
uncertainties, including the extent and speed to which the BREW solution is
adopted and deployed, change in economic conditions of the various markets the
Company serves, as well as the other risks detailed from time to time in the
Company's SEC reports, including the report on Form 10-K for the year ended
September 26, 2004, and most recent Form 10-Q.
QUALCOMM, BREW and Elite BREW are registered trademarks of QUALCOMM
Incorporated. All other trademarks are the property of their respective
owners.
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