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WirelessDevNet.com Press Release
Moderati Selected to Power Ringtones and Wallpaper For New MVNO, Amp’d Mobile
Mobile entertainment company Moderati™ announced that it will power the delivery of all ringtones and wallpaper to Amp’d Mobile®, the first operator solely using CDMA2000 1xEV-DO (Evolution-Data Optimized) for its wireless service launching later this year. The deal brings together two companies with expertise in creating and marketing products to young and savvy music fans.
“We’re excited to be working with a carrier that really gets what the mobile consumer wants,” said Carolynne Schloeder, president of Moderati. “They recognize that data services are integral to their offering, and we’re thrilled that they’ve chosen us as their partner to deliver compelling content.”
Amp’d Mobile, set to launch nationwide later this year, will leverage CDMA2000 1xEV-DO to offer unique, compelling, and relevant content plus traditional wireless phone services with a completely fresh user interface and fully-customizable experience designed specifically for the 18-35-year-old audience. Amp’d will offer a variety of exclusive content for their launch, much of which Moderati will provision and deliver in addition to its full catalog of polyphonic ringtones, songtones of the master recording, voice tones and graphics. The exclusive content will include extreme sports images related to the carrier’s team of athletes in surf, snow, skate and motocross.
“We’re going to be delivering a completely different fully integrated mobile lifestyle experience with burst entertainment packaged in a new way,” said Seth Cummings, VP, wireless content and internet services, Amp’d Mobile. “Moderati will play a key role in our vision by providing a rich catalog of youth-oriented ringtone and wallpaper files as well as infrastructure delivery services.”
Moderati, formerly known as Faith West, has long been the dominant player in ringtones on BREW carriers via its flagship service, Modtones®. Moderati’s song tone application, Modtones DJ, is a finalist in the BREW 2005 Developer Awards.
About Moderati
Moderati makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Moderati delivers high-impact mobile content to consumers and wireless carriers under the Modtones brand. The company also provides service to global licensees of its parent company's software-based mobile sound solutions, including support for the CMX® multimedia software solution developed by QUALCOMM utilizing Faith technology. Faith, Inc. recently acquired TakeNet, Brazil’s top BREW developer. www.moderati.com
About Amp’d Mobile
Amp'd Mobile will be the first fully integrated MVNO for youth, young professionals and early adopters. By leveraging the power of 3G EV-DO, Amp'd will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com.
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