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WirelessDevNet.com Press Release
Sold-Out BREW 2005 Conference Highlights Growth of BREW(R) Community
SAN DIEGO, June 8 -- QUALCOMM Incorporated
(Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access
(CDMA) digital wireless technology, today announced the close of its
successful BREW 2005 Conference, held June 1 - 3 in San Diego. This year's
conference delivered on its theme, "BREW for More," as more than 2,200 members
of the BREW community gathered from around the world at the sold-out show to
collaborate, network and form strategic relationships with leading operators,
handset manufacturers, publishers, developers and technology providers in the
mobile marketplace.
"The success of this year's conference highlights the impact the BREW
solution is having on every player in the mobile industry. More and more
operators, handset manufacturers, publishers and developers are leveraging new
technologies and product offerings to differentiate themselves in this space,"
said Peggy Johnson, president of QUALCOMM Internet Services. "From the
impressive line-up of speakers and presentations to the overwhelming number of
applicants for the BREW 2005 Developer Awards, it's clear that the BREW
community is harnessing the power of the BREW solution to propel the wireless
industry forward."
Speaker Highlights
The BREW 2005 Conference featured nearly 100 speakers, who focused on the
global BREW community's advancements and opportunities in the areas of mobile
gaming, customizable user interfaces, location-based services, multimedia,
mobile messaging, business applications and a host of other segments. In
Johnson's welcome remarks to conference attendees, she emphasized QUALCOMM's
commitment to delivering more value, innovation, support, flexibility and
revenue to the BREW community and the explosive growth of new areas such as
mobile gaming and customization through QUALCOMM's uiOne(TM) solution.
This year's keynote addresses included "BREW for More. BREW for You" by
Dr. Paul E. Jacobs, CEO-elect for QUALCOMM. In his keynote address,
Dr. Jacobs discussed the ubiquity of feature-rich devices and tasked
publishers and developers with the creation and delivery of BREW content that
will drive the industry forward.
"Mobile phones are turning out to be the all-in-one devices people carry
with them all the time in large part because of the creative applications and
services being delivered by BREW publishers and developers," said Dr. Jacobs.
"The future holds an amazing amount of promise for us all. QUALCOMM promises
you, the BREW community, the resources you need to be successful, and we're
counting on you to deliver the next great BREW applications."
Additional speakers and topics included:
Makoto Takahashi, vice president and general manager for KDDI
Corporation, on "KDDI Content and Business Strategy"
Manish Jha, senior vice president for ESPN Mobile, on "Why Sports Fans
will Drive Adoption of Wireless Data"
John Stratton, vice president and chief marketing officer for Verizon
Wireless, on "Get It Now!(R) (WOW!)"
Don McGuire, chief marketing officer for Amp'd Mobile, on "Developing
Breakthrough Content for Amp'd Mobile"
Ian Clarke, head of group devices and president of Asia Pacific for
O2, on "Device DNA -- the core of a great customer experience"
John Batter, vice president and general manager for EA Mobile, on "Why
Mobile Matters"
"The BREW platform will be central to our expansion into new markets. It
will also be central to our ability to leverage and take advantage of new
technologies," said Stratton. "Most important, the creative energy, power and
skill amongst BREW publishers and developers are absolutely critical to our
success moving forward."
"We love BREW. Its open platform allows Amp'd Mobile the flexibility to
provide endless customization and personalization options that our customers
want and need," said McGuire. "Through the BREW solution, we have the
opportunity to realize our goal of becoming the first mobile entertainment
company targeted for the youth market."
"It is about a brand and individualization, and being able to keep that
brand and individualization across the devices we sell," said Clarke. "From a
consumer point of view it is about that consistency of experience in a
changing world and that's where we see BREW uiOne coming into play for us
within our own branded device portfolio."
Conference Announcements
Key QUALCOMM and industry announcements included:
BREW publishers and developers have earned more than $350 million to
date from the sale of wireless applications and services developed for
the BREW solution.
A global distribution agreement with ELATA to launch the
deliveryOne(TM) Content System for operators, providing a
full-featured device and content agnostic delivery platform for
wireless content.
Electronic Arts, the world's leading independent publisher and
developers of interactive entertainment software, announced an
agreement to become a publisher of wireless games developed for
QUALCOMM's BREW solution.
Macromedia, a leading software company empowering business users,
developers and designers to create and deliver effective, compelling
and memorable experiences, announced an agreement to develop
commercial Flash-based services for the U.S. market using the BREW
solution.
QUALCOMM's BREW solution is designed to meet the distinct and varied needs
of wireless operators, handset manufacturers, publishers, developers and end
users around the world. BREW products and services include: an open,
extensible client platform that supports robust systems and application
software including personalized and branded user interfaces for mass market
devices; a J2EE(TM)-based, modular delivery system that enables the
distribution of content, applications and user interfaces to wireless devices
across all air interfaces; a dedicated professional services team that
supports the integration of customized implementations; and the wireless
industry's first global marketplace to support the monetization of
applications and services developed in all programming languages. The BREW
solution can make the wireless visions of innovative companies a reality.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on the Company's CDMA digital technology. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2005 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks and
uncertainties, including the extent and speed to which the BREW solution is
adopted and deployed, change in economic conditions of the various markets the
Company serves, as well as the other risks detailed from time to time in the
Company's SEC reports, including the report on Form 10-K for the year ended
September 26, 2004, and most recent Form 10-Q.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated.
uiOne and deliveryOne are trademarks of QUALCOMM Incorporated. All other
trademarks are the property of their respective owners.
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