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WirelessDevNet.com Press Release
Sennari Lures Atari and Comverse Executives
(LOS ANGELES/LONDON/SAN FRANCISCO) Sennari, the world-leading provider of mobile loyalty and community services, today announced the appointment of two veteran mobile media executives: Jonathan Leach to Vice President of Business Development and Sanjeev Bhalla to Vice President of Engineering and Operations. Together, the two will form an integral part of Sennari’s global management team, responsible for new business development, licensing, key partnerships, and management of the company’s mobile loyalty offering.
“Bringing Sanjeev and Jonathan on board is key to our expansion plans and to maintaining a world-class level of operational expertise,” said CEO Bill Barhydt. “Jonathan’s experience with quality brands and distribution in the interactive world will be critical as we look to expand our mobile loyalty services offering. Sanjeev’s expertise in managing and operating high-availability, mission-critical, communications services will be key to executing our global expansion. I’m certain that Jon and Sanjeev will bring us closer to realizing our vision of mobile loyalty and community.”
Leach joins Sennari with 17 years experience as an entertainment software executive working in sales, marketing and licensing/business development. Previously, he was Vice President of Licensing for Atari, Inc., where he built and managed a multi-million dollar licensing business across all interactive and electronic channels. At Atari, Leach helped develop strategies to drive brand growth, while increasing bottom line profits for the company. Before Atari, Leach was Vice President of Field Sales at Hasbro Interactive, where he built a successful sales team to distribute PC and console entertainment software, exceeding revenue and profit goals three years in a row, and helping the company become the fourth largest PC game publisher.
Bhalla joins Sennari from Comverse, a leading provider of network-based multimedia communication services. In over ten years at Comverse, he led various R&D groups as well as product management and business management functions. Most recently, he was the Assistant Vice President for the Instant Communications Division in the US and oversaw the launch of all hosted services including the Mobile Instant Messaging Service for Verizon Wireless and US Cellular. Before Comverse, Bhalla was a software architect at Oberon Software, a provider of Visual tools for business process integration.
About Sennari
Sennari provides mobile carriers, game publishers, music and video publishers and other content-based entertainment companies with solutions for maintaining customer loyalty, reducing churn and creating new revenue streams. Sennari is a privately held corporation, funded by Novak Biddle Venture Partners and Blacksmith Capital. For more information, visit www.sennari.com.
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