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WirelessDevNet.com Press Release
MIRS Signed an Agreement WithTelmap as Technology Provider for GPS-Based Navigation Solution
Herzlia, June 20, 2005 – MIRS (www.mirs.co.il), one of Israel’s leading cellular operators officially announced that they have signed an agreement with Telmap (www.telmap.com), a leading technology provider of mobile mapping applications, to provide a mobile navigation solution for the MIRS GPS-enabled phones (iDEN-based technology).
MIRS will provide a brand new service called Voice Navigator, using satellite GPS positioning together with Telmap’s core PolarisTM mapping and navigation technology. Subscribers to the service will be able to find their way quickly and easily to any destination through pinpoint accurate turn-by-turn navigation with graphic, text and voice instructions and clear, precise maneuver maps. All geographical data is delivered in real time via the wireless network providing mapping, routing and content coverage for the local market. The service will be provided on the new Motorola i860 phone and will soon be extended to other models.
In cooperation with MAPA, the local data provider, MIRS Voice Navigator subscribers will also enjoy the benefit of an extensive choice of Points of Interest (POI) such as restaurants, bars, hotels and more. Users can look up, save to address book and direct dial to thousands of POIs from within the application, effectively utilizing their cellular phone as an all-in-one, multipurpose device for all their mapping, navigation, and voice service needs.
Motti Kushnir, Director of Products and Value-Added Services at MIRS said, “We are proud to be pioneers in offering Voice Navigator, which will revolutionize the local cellular application market. The application meets subscriber needs for full cellular location-based applications and enhances GPS phones with a mapping and navigation solution that is portable and affordable.”
Oren Nissim, Telmap’s CEO, stated, “We are proud to have been selected by MIRS as the mapping and navigation solution provider for the MIRS GPS phones. Telmap is committed to bringing the latest location-enabled software technology to MIRS subscribers, and we strongly believe that our offering will create a true difference in the way people use location-enabled phones.”
In addition to navigation, the application also provides the latest in advanced dynamic mapping technology. Users can search for locations on full color maps, zoom in and out, and pan. For any point located on the map, users can also get more information, search for nearby POIs, save the location to the address book or navigate to it, all within the application on their cellular phone.
About Telmap
Telmap is a leading technology provider of a wide range of innovative applications designed for the mobile mapping arena. The company prides itself as the creator of some of the most progressive Mapping, Navigation, Location Management and Telematics products available on the market.
Founded in the year 2000, with offices in the UK, US, Finland and Israel, Telmap's mobile mapping applications provide global geographic coverage for the cellular and automotive world.
Telmap is a member of the Current Science Group (CSG).
About MIRS
MIRS Communications Ltd. is Israel’s leading provider of integrated wireless cellular communications services, serving 333,000 subscribers, mainly in leading businesses, public and governmental organizations in Israel.
Established In 1994 as a Motorola-owned operation, MIRS is now owned by Motorola Israel Ltd. (66.6%) and AMPAL (33.3%). The company's sales in 2004 reached $182 million.
MIRS recently launched the first cellular-based GPS service, enabling navigation to a specific destination using both graphic and vocal guidance. This service is provided on Motorola i860 handset.
Each MIRS handset includes a variety of unique services: two cellular phone lines, walkie-talkie, mobile Internet and intranet, SMS, GPS, speakerphone, and a variety of multimedia and roaming services.
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