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WirelessDevNet.com Press Release
Action Engine Plans Support for BREW Phone Market
REDMOND, Wash. - June 28, 2005 - Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform leader, today announced plans to bring their award-winning Action Engine Mobile Application Platform and Brand-n-Go mobile applications pack to BREW-enabled mobile phones. With BREW support, the breakthrough user experience that Action Engine has brought to Windows Mobile, Symbian, and Java-enabled devices will be possible on millions of phones running the BREW platform.
The BREW edition of the Action Engine Mobile Application Platform will allow wireless subscribers to access and operate data services using 80% fewer keystrokes and accessing mobile content 20x faster than with the phone’s browser. Action Engine application solutions running on BREW-enabled devices will remember user preferences and will integrate with native phone functions, such as email, contacts, calendar, and messaging.
“The Action Engine Mobile Application Platform is a great environment for showcasing innovative features of the BREW platform, including location-based services, user interface design, faster processing speeds, better screen resolutions, 3D technology, and overall quality,” said J. Gerry Purdy, Ph.D. principal analyst, MobileTrax LLC. “Applications running on the Action Engine platform deliver the speed and ease-of-use, which BREW users demand.”
BREW developers will also be able to take advantage of the recently announced Action Engine Developer Network. By providing its Software Development Kit, training, marketing and sales support to BREW developers seeking to participate in the program, Action Engine certified partners will be able to rapidly develop feature-rich mobile applications at a fraction of the cost of building native applications.
Scott G. Silk, president and CEO of Action Engine, added, “BREW-based wireless solutions are now offered by 45 commercial operators in 24 countries. The combination of the industry leading capability now found in the BREW platform and Action Engine’s revolutionary technology will give wireless operators the application platform that will drive the rapid adoption of mobile data services.”
The BREW version of the Action Engine Mobile Application Platform can be downloaded over the air or preinstalled on a device by manufacturers or operators. The BREW offering will make favorite applications, such as news, weather, and sports work together to learn user behavior and personalize every step in the mobile search request process. The result: a superior mobile applications experience that drives repeat data services revenues.
The BREW edition of the Action Engine Mobile Application Platform will be available in the first quarter of 2006. For more information, call 425-498-1500 or email info@actionengine.com.
About Action Engine
Winner of the Fierce 15 of 2005, Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive, and personalized applications that create an addictive user experience. The company's software has been deployed by a robust list of global wireless operators that include Orange SA, O2, and SMART Communications, Inc. Additional information is available at +1(425) 498-1500, +44 (0) 1628 509088 [UK/EMEA], info@actionengine.com and www.actionengine.com.
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