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WirelessDevNet.com Press Release
Fox Sports en Español and Fox Sports Latin America Go Wireless With Copa Libertadores
Washington D.C., February 28, 2005 -- Fox Sports en Español, Fox Sports Latin America and Proteus, the leading developer and publisher of mobile entertainment content, have launched Fox Sports Copa Móvil, a suite of mobile products and services allowing fans to get in on the action of the Copa Libertadores, the most prestigious club soccer tournament in the Americas.
Fox Sports Copa Móvil initially will be available in the United States and Brazil, and soon to subscribers in Mexico and throughout Latin America.
Fox Sports Copa Móvil will include personalized score alerts, exclusive ringtones, mobile wallpapers, on-air polling, and mobile video services. Copa Móvil will be promoted throughout the tournament with in-game broadcast messaging and 30-second promotional spots on the Fox Sports en Español and Fox Sports Latin America networks.
“The passion inspired by the Copa Libertadores, combined with the strength of Fox Sports in broadcasting throughout the Americas, make Fox Sports Copa Móvil a premier product offering,” said David Sternberg, General Manager of Fox Sports International. “We considered several potential partners, and chose Proteus because they share our standards of excellence and provide us with a turnkey solution for messaging, personalization, games and video.”
According to Forrester Research, U.S. Hispanics are far more inclined than the general population to adopt and pay for new wireless services such as photo messaging and ringtones, spending an average of $54.65 on wireless service per month, approximately $10 more than any other U.S. ethnic group.
“As the number of data capable mobile devices grows, media consumption will continue to evolve as these devices offer more content choices and personalization to consumers,” said Craig Shapiro, Vice President, Business Development for Proteus. “Both Proteus and Fox Sports are pioneers in this area, and together, our work is setting the standard for the multi-platform entertainment marketplace of the future.”
To learn more about or signup for any of the offerings above, users can text “COPA” to 67777 or go to http://copamóvil.com.
The Copa Libertadores is the oldest and most prestigious club soccer tournament in the Americas, equivalent to the European Champions league. Each year, 38 teams compete in a total of 138 matches from February through June. Fox Sports en Español is the exclusive broadcaster of the event in the U.S., and Fox Sports Latin America is the primary broadcaster of the event throughout Latin America. Fox Sports Copa Móvil is available in the U.S. through Cingular Wireless, Nextel, Sprint, Verizon Wireless, and T-Mobile. In Brazil, Copa Móvil is available through Vivo, Oi, Telmig Celular, Amazonia Celular, CTBC, and Sercomtel.
About Fox Sports en Español and Fox Sports Latin America
Fox Sports Latin America and Fox Sports en Español are operated by Fox Pan American Sports LLC (FPAS), an international sports programming and production entity that is jointly owned by Hicks, Muse, Tate & Furst, Fox Entertainment Group (NYSE: FOX) and News Corporation’s (NYSE: NWS) Fox Sports International, and Liberty Media Corporation. Fox Sports Latin America is the #1 rated cable sports network in Latin America, and Fox Sports en Español is the first and biggest 24-hour Spanish-language sports television network in the U.S.
About Proteus
Proteus, a unit of Telitas US, Inc., is a leading creator and developer of mobile content, providing connectivity with all major U.S. wireless carriers and mobile entertainment solutions including messaging applications, ringtones and pictures, and downloadable applications and games. Proteus was the first company in the U.S. to bring wireless applications to the mainstream television audience with FOX Sports’ broadcast of Super Bowl XXXVI in 2002. Proteus also partnered with FOX Sports to produce Cingular Virtual Crew Chief NASCAR on FOX in 2002, which marked the first usage of two-way SMS interactivity in a U.S. television broadcast. Most recently, Proteus has developed wireless entertainment solutions for HBO, Discovery Communications, and NBC’s coverage of the 2004 Olympic Games. Founded in 1996, the company is headquartered in Washington, D.C., with offices in New York and San Francisco. More information can be found at http://www.proteus.com.
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