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WirelessDevNet.com Press Release
Gameloft Secures Exclusive Mobile Gaming Rights to War of the Worlds Movie
NEW YORK, NEW YORK – March 3, 2005 – Gameloft, a leading developer and publisher of video games for mobile phones, today announced it has signed an exclusive agreement with Viacom Consumer Products, Inc. to develop, publish and distribute the wireless game version of the biggest movie event of the year, Steven Spielberg’s War of the Worlds starring international superstar Tom Cruise.
With exclusive gaming rights for the movie, Gameloft will develop the War of the Worlds storyline into a mobile game and distribute it through Gameloft’s wide network of carriers, partners and its online store. The agreement reinforces Gameloft’s strong position in mobile gaming and adds to the company’s growing list of licenses with strong international brands.
“War of the Worlds is a classic, both in novel and film form, and Gameloft is very excited to add the mobile version to the list of acclaimed adaptations,” said Karine Kaiser, Gameloft’s Marketing Deputy Director. “We are looking forward to working collaboratively with Viacom Consumer Products to produce the best possible mobile game that captures the essence of the movie.”
War of the Worlds is a contemporary retelling of H.G. Wells seminal classic. The sci-fi adventure thriller reveals the extraordinary battle for the future of humankind through the eyes of one American family fighting to survive it.
Gameloft’s version of War of the Worlds will be invading mobile handsets June 29th, 2005, in sync with the worldwide movie release.
About Gameloft
Gameloft is a leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of mobile handsets with this technology is anticipated to exceed one billion units in 2007.
Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal, Vans, Vijay Singh and Geoff Rowley allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and Siberian Strike.
Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 65 countries.
Gameloft has worldwide offices in the United States, Canada, United Kingdom, Germany, Italy, France, Portugal, Spain, China and Japan. Gameloft is listed on EURONEXT PARIS (Euroclear - 7960, Bloomberg GFT FP, Reuters GFT.PA).
For more information, visit us at www.gameloft.com.
About Viacom Consumer Products
Viacom Consumer Products is a part of Nickelodeon & Viacom Consumer Products (NVCP). NVCP manages the merchandise licensing, home video, music, book and interactive software businesses for Nickelodeon brands and characters as well as the properties of Comedy Central, Spike TV and MTV Networks International, as well as some non-Viacom properties. In addition, NVCP manages the merchandise, interactive, book, and wireless licensing for Paramount Pictures. The NVCP business represents over $4 billion in retail sales. Nickelodeon, MTV Networks, Paramount Pictures, Comedy Central and Spike TV are trademarks of Viacom International Inc.
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