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WirelessDevNet.com Press Release
Sorrent Launches "Robots" Entertainment Suite for Mobile Subscribers Around the World
SAN MATEO, Calif. March 7, 2005
Mobile Game, Wallpapers, Ringtones and MMS Based on Twentieth Century Fox Film Deliver Robots' Fun, Family-Friendly Entertainment to the Small Screen
Twentieth Century Fox, one of the world's largest producers and distributors of motion pictures, and Sorrent, Inc., a leading creator and global publisher of mobile entertainment, today announced the launch of a mobile entertainment suite based on the much-anticipated film "Robots(TM)," a major new animated film created by the Academy Award-winning director who brought the Oscar-nominated "Ice Age" to the big screen, which will be released nationwide on March 11.
The mobile entertainment suite based on "Robots" captures the energy, excitement and humor of the film through a variety of mobile entertainment offerings including:
The mobile game, created by the award-winning studios at Sorrent, features "Robots" star, Rodney Copperbottom, hard at work to show his idol, Bigweld, his latest invention. Mobile gamers help him get the parts he needs to achieve his dream. Fans enter the adventure through a panoramic view of Robot City and uncover three mini-games, each with new characters and locations.
Dozens of wallpapers and screensavers featuring favorite characters from the movie.
Ringtones, which allow fans to personalize their phones with the theme music from the film.
MMS capabilities, which allow "Robots" fans to create, send, and receive text messages that include an image and audio.
"Our goal with Robots was to create a compelling mobile suite including an engaging game that is easy for kids and parents alike to pick up and play," said Robert Nashak, vice president of production, Sorrent. "We're thrilled to offer Robots' fans a way to take their favorite characters with them wherever they go."
The "Robots" entertainment suite is the first from an exclusive two-year worldwide partnership that Sorrent and Twentieth Century Fox announced in January. Through the agreement, Sorrent will develop and publish creative content for several upcoming Fox films, including "Kingdom of Heaven," "Mr. and Mrs. Smith," and "Ice Age 2: The Meltdown."
Availability and Information
The Robots mobile entertainment suite is available today via major wireless carriers around the world. Fans can send a text message to 20-FOX (20-369) or visit www.robotsmovie.com/mobile for more information.
About Fox Filmed Entertainment
One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000, Fox Searchlight Pictures and Twentieth Century Fox Animation.
About Sorrent, Inc.
Sorrent is a global publisher of award-winning wireless entertainment based on original and licensed properties including Atari, Viacom, Cartoon Network, FOX Sports, and Twentieth Century Fox. Sorrent games are available to more than 800 million mobile subscribers via 90 carriers worldwide, across platforms including Java, BREW and i-mode. Sorrent also develops and publishes mobile games under the Macrospace brand as well as offering a complete end-to-end mobile gaming solution via ProvisionX, the most widely deployed Java download service worldwide. Sorrent is based in San Mateo, California and has offices in London and Singapore. Founded in 2001, Sorrent has attracted top tier venture capital firms including NEA, BA Venture Partners, Sienna Ventures and Globespan Capital Partners. For more information, visit www.sorrent.com.
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