|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Crisp Wireless Launches mLogic Store
New York, NY (March 7, 2005) - Crisp Wireless, a leading provider of next generation mobile content management and wireless delivery software applications, today launched enhancements to its mLogic Store, an advanced content management and e-commerce solution that supports web and mobile discovery portals, over-the-air provisioning, flexible billing models, and digital rights management.
Crisp Wireless’ mLogic Store enables businesses to increase revenues by distributing their digital assets through various wireless distribution platforms such as web sites, branded mobile portals, and in-store kiosks. Customers can browse and purchase content online or with their mobile devices simply by providing their mobile number.
“Recognizing the enormous revenue opportunities, content providers and retailers are leveraging the untapped power of wireless solutions to reach consumers,” said Boris Fridman, CEO of Crisp Wireless. “Crisp Wireless’ mLogic Store helps businesses to drive revenue by enabling a simple and compelling way of selling of mobile content and applications from a branded storefront.”
Highlights of the enhancements to Crisp Wireless’ mLogic Store include:
Digital asset management – enables businesses to manage and distribute various content assets such as pictures, graphics, songs, promotions, video clips and ring tones;
Flexible billing options – allows content providers to offer various billing methods such as subscription billing, one-time charges and pay-per-view models;
Multiple payment options – provides billing to customer’s phone bill, direct integration into carrier billing or into an existing commerce system, credit card payment or even micro payments;
Smart device database – allows content providers to automatically detect the device their customer is using, enabling them to deliver content that is optimized for each specific device;
Usage tracking – provides statistics on all types of application usage, for use in sales and marketing analysis, content expiration, and to notify customers about available updates
Crisp Wireless’ mLogic Store is available as a turnkey mobile storefront solution to help content providers sell ringtones, audio clips, graphics, games, and other media assets. The mLogic Store can also easily incorporate mobile marketing campaigns by providing a single interface for content providers to manage mobile promotions such as coupon campaigns and trivia contests and quizzes.
For more information on mLogic Store, visit the Crisp Wireless Web site at www.crispwireless.com.
About Crisp Wireless
Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on the emerging mobile marketplace. The mLogic 3G technology solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact info@crispwireless.com or visit www.crispwireless.com.
|
|
|
