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WirelessDevNet.com Press Release
Cellstar Selects Sybase mFolio Content Services Solution To Bolster Existing Communication Products
NEW ORLEANS, LA. - CTIA WIRELESS 2005 - March 15, 2005 - Sybase, Inc. (NYSE:
SY), a leading provider of enterprise infrastructure and mobile software, today announced that it has entered into a strategic partner agreement with CellStar, a leading logistics and distribution company, to incorporate Sybase's mFolio Content Services Solution into CellStar's existing wireless communications portfolio of products and services. The deal enables CellStar to seamlessly provide the mFolio Content Services Solution to wireless carriers via a wide range of smart phones, including devices with Intel Corporation's XScale Technology.
"With the rapid advances in technology, wireless users have an ever-increasing number of applications and Web accessibility options available to them on their handhelds," said Maria Hernandez, vice president of Product Development, CellStar. "By leveraging Sybase's mFolio, we can offer wireless carriers complete, out-of-the-box solutions to easily access rich online content on their mobile devices, at a fraction of the price of competitive offerings."
The new offering, CellStarŽ mFolio Powered by Sybase, is a standalone mobile software application that enables the delivery of highly focused, device-optimized Internet content to wireless subscribers, helping to overcome the barriers to mobile Internet adoption.
CellStar will deploy the mFolio solution on devices for carriers, and will have rights to embed and sell mFolio to regional carriers and MVNOs in the North American market. CellStar will provide logistics and distribution services such as programming devices with the application, assisting carriers with set up and operation of the content services and ongoing support to ensure successful acceptance of the new data service by the carrier's subscribers. For carriers, mFolio will provide optimized content delivery for small screens, always available content, improved subscriber Web experience, ease of deployment and minimal infrastructure requirements or costs - resulting in increased subscriber adoption with low deployment costs for a new data service.
For carrier's subscribers, mFolio provides the easiest path to personalized and interesting content, including local up-to-date traffic, weather, news and sports. It also provides content focus and automatic display optimization, reducing content noise and saving time, bandwidth and screen real estate. mFolio allows subscribers to access both up-to-the-minute content on a live network, and the most recent copy once they leave the network, all with minimal power to save battery life.
mFolio is designed to take advantage of the increasing computational power of today's convergent devices, such as smartphones and PDAs, and helps carriers to offer any viewpoint of regular Web content on the handset easily, without additional coding.
"New converged handsets will offer the ability to transform the way we work," said John Davies, vice president and general manager, Intel Solutions Group, Intel. "Intel XScale Technology handsets deliver advanced integration and leading multimedia performance. This new data service from CellStar and Sybase will allow information to be presented when it's needed."
"We are excited at the momentum mFolio is experiencing and pleased to be working with a global leader like CellStar to bring this data services solution to carriers," said Billy Ho, senior vice president of the OEM/Telecom group at Sybase. "This partnership further reinforces the development and growth potential for new SybaseŽ business in the telecommunications arena."
CellStar mFolio powered by Sybase will be available to carriers today to begin evaluation. Sybase and CellStar are also showcasing the mFolio solutions at CTIA WIRELESS 2005. To learn more about CellStar mFolio Powered by Sybase, visit www.cellstar.com/us, call 1-800-530-4664, or drop by Sybase booth #6557 or CellStar booth # 1345.
About CellStar Corporation
CellStar Corporation is a leading global provider of value added logistics and distribution services to the wireless communications industry, with operations in Asia-Pacific, North America and Latin America. CellStar facilitates the effective and efficient distribution of handsets, related accessories and other wireless products from leading manufacturers to network operators, agents, resellers, dealers and retailers. In many of its markets, CellStar provides activation services that generate new subscribers for its wireless carrier customers. For the year ended November 30, 2003, the Company generated revenues of $1.8 billion. Additional information about CellStar may be found on its website at www.cellstar.com.
About Sybase, Inc.
Celebrating 21 years of innovation, Sybase enables the Unwired Enterprise for customers and partners by delivering enterprise and mobile software solutions for information management, development and integration. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. For more information, visit the Sybase Web
site: http://www.sybase.com.
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