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WirelessDevNet.com Press Release
Motorola Expands Capacity of MMSC to Support More than 40 Million Subscribers
Motorola, Inc. (NYSE:MOT) has expanded the capacity of its Multimedia Messaging Service Center (MMSC) to provide scalable growth to support more than 40 million subscribers. Motorola’s scalable MMSC architecture allows the product to cost effectively serve the needs of regional as well as national carriers.
In addition to increased capacity and throughput, Motorola’s latest MMSC enhancements enable video messaging and picture messaging interoperability. This gives mobile subscribers the power to choose what medium or combination of media they want to use to communicate – video, voice, images, audio clips, video clips or instant messaging – all available simultaneously, in real-time and in a single blended message.
Motorola’s MMSC allows for effortless transfer of multimedia information from various MMS-enabled handsets or devices across CDMA, GSM, EDGE, UMTS and IP networks to provide full interoperability between multiple e-mail users on the Internet, and inter-carrier multimedia messaging. It is another step toward achieving Motorola’s vision of seamless mobility—giving people the content and information they want regardless of where they are or which device they are using.
According to Senior Analyst XJ Wang from the Yankee Group, multimedia-based messaging, entertainment and information service revenue will grow to $20 billion by 2008 in Western Europe alone. MMS has evolved beyond person-to-person ( P2P ) to become a multimedia entertainment and information delivery channel. Application to Person ( A2P ) MMS provides content- and event-driven alerts, which are normally more time-sensitive than P2P MMS. As adoption of A2P continues to accelerate, this change will create additional performance and throughput requirements on the operator’s MMS infrastructure.
“The high capacity and rich feature set of Motorola’s MMSC is designed to keep pace with an operator’s needs as its subscriber base grows and the types of messaging proliferate, making it an attractive solution for operators whether they have one million or 40 million subscribers,” said John Puma, director of Messaging Solutions for Motorola Networks. “Motorola’s MMSC supports operators in generating new revenue streams through enabling in-demand applications such as e-mail, picture and video messaging.”
“We recently deployed Motorola’s MMSC solution, and have been very pleased with its performance on our network,” said Ed Salas, vice president of network planning for Verizon Wireless. “Motorola’s MMSC solution provides a quality experience for our customers and gives us the capacity to meet growing demand for multimedia messaging.”
The new software also breaks down the typical communications barriers that exist today when trying to send communications to and from different devices. Using integrated advanced transcoding technology from Adamind, the MMSC automatically tailors content to the specifications of the network and device hardware. This allows users to efficiently send multimedia content to virtually any mobile network and device. Motorola is actively engaged in interoperability testing of handsets with leading operators.
About Verizon Wireless
Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 43.8 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications ( NYSE:VZ ) and Vodafone ( NYSE and LSE: VOD ). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.
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