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WirelessDevNet.com Press Release
Summus and Mattel Join Forces to Deliver Classic Games to Wireless
RALEIGH, NC -- (MARKET WIRE) -- 03/16/2005 -- Summus, Inc. (USA) (OTC BB: SMMU), a leading provider of mobile media applications that optimize the consumer wireless experience, today announced it has partnered with the world's leading family products company, Mattel, Inc. (NYSE: MAT), to develop and distribute America's favorite card game, UNO®, and other classic games; Ker Plunk!®, Rock 'Em Sock 'Em Robots™ and Toss Across™ for the mobile phone.
Summus will distribute the games to major wireless carriers in the U.S. beginning with a multiplayer UNO® wireless game. Ker Plunk!®, Rock' Em Sock 'Em Robots™ and Toss Across™ will be available in both single and multiplayer formats, throughout 2005. The games will be offered on the leading wireless platforms, including QUALCOMM's BREW® solution, and the Java 2 Platform, Micro Edition (J2ME).
The relationship will leverage Summus' wireless entertainment expertise to deliver compelling mobile versions of the popular games. Summus will utilize its innovative multiplayer game platform, leader board capabilities, highest quality graphics and artificial intelligence (AI) used in the development of Summus' other mobile games, including the popular Texas Hold'em by Phil Hellmuth.
"Mattel continues to look for new ways to build its brand presence in wireless platforms. Summus adds scale, innovative game applications and distribution expertise," said Phil Jackson, Vice President of Marketing, Mattel. "Our classic games portfolio has broad age appeal and has been entertaining kids of all ages for generations with fun, engaging game play. That combined with the expertise of Summus makes this an exciting venture in which Mattel is thrilled to play a part."
"The relationship with Mattel extends Summus' strategy of leveraging top brands and delivering compelling and fun mobile products that resonate with the mobile audience," said Gary Ban, CEO of Summus. "Through relationships such as this one, Summus has elevated our game strategy and become a leader in wireless gaming."
Mobile gaming is big business. Industry experts are estimating that mobile games are currently worth approximately $2 billion worldwide, and as such, it is one of the fastest growing sectors of the overall games business. According to a new report by analyst firm IDC, wireless gaming revenue is estimated to become the single largest wireless data application category, rising to nearly $1.5 billion annually by 2008. Mobile games are not just for the hard-core gamer anymore. The casual gamer has shown tremendous interest in mobile games, so games that appeal to a broader audience, consisting of both males and females of all ages, have seen success in mobile. For this reason, board games and other game titles with mass appeal are compelling to the wireless gamer.
About Mattel
Mattel, Inc. (NYSE: MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever created. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl® and Tyco® R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.
About Summus
Summus is a leading provider of mobile media applications that optimize the consumer wireless experience. Summus partners with leading content brands to develop compelling and unique wireless applications and content for the mobile phone, focused within the most popular areas of growth, including photo-messaging, multi-player games, news/information and personalization. Summus currently offers an ever-growing list of 30 mobile phone applications deployed through 26 major wireless carriers in the U.S and abroad. Summus designs and develops these applications with the industry's most intuitive navigation that is designed for a consistently superior user experience. For more information, see www.summus.com.
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