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WirelessDevNet.com Press Release
LogicaCMG’s Next Generation Prepaid Solution Enhances the Mobile Experience
LogicaCMG announced today that Celcom (Malaysia) Berhad, the premier mobile telecommunications company in Malaysia, has gone live with a new LogicaCMG prepaid solution giving 3 million subscribers access to the full range of Next Generation messaging services.
At the heart of the solution is LogicaCMG’s Intelligent Network Platform (INP) for voice and its Pre-Delivery Service Agent (PSA) that provides Celcom PrePaid subscribers with access to General Packet Radio Services (GPRS) and Multimedia Message Services (MMS). LogicaCMG has also deployed the Dialog Control and Charging Platform (D2CP) from Volubill to support pre-delivery charging of data and content services. The LogicaCMG solution simplifies the user experience and involves a single monetary balance for all transactions and services used.
LogicaCMG’s solution also enables Celcom to introduce a wider range of competitive marketing incentives, including easy top-up options via SMS and promotional tariff plans.
“Malaysia’s prepaid market is set to boom over the next few years, therefore we need to replace our previous system with a scalable solution that will let us cater for a rapidly growing customer base. Having worked with LogicaCMG in other areas of our business, their INP is the logical choice for Celcom. This will enhance our customer service and continue to delight our customers”, said Zubir A
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