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WirelessDevNet.com Press Release
Jaguar and Motorola Launch a Global Next Generation In-Vehicle Communication
NEW YORK – March 23, 2005 – Jaguar and Motorola, Inc. ( NYSE: MOT ) have announced the availability of the Jaguar Bluetooth system – a new hands-free in-vehicle communication system using Bluetooth wireless technology – across all Jaguar 2005 model year vehicles. Bluetooth will then become an available option on all Jaguar vehicles in the future.
"As a leader in adapting cutting-edge, intuitive technology, Jaguar is excited to have Bluetooth wireless capability available on all of our 2005 model year vehicles," said CJ O'Donnell, executive VP of Marketing, Sales and Communications for Jaguar North America. "Bluetooth is not only a convenience, but also offers an added safety benefit to Jaguar customers. We are very pleased to be among the first luxury marques to introduce this technology."
Once a Jaguar owner completes a one time 'pairing' between their personal cell phone with Bluetooth technology, and the factory or dealer installed Jaguar Bluetooth Hands-Free system, they can begin experiencing the convenience of hands-free and wire-free mobile phone calls while inside the car. With the wireless link established, the phone does not need to be physically connected to the vehicle. The phone can be left in a jacket pocket or cup holder ( as long as the antenna is exposed ), enabling Jaguar owners to operate the in-vehicle communication system with ease.
Motorola designed the global hands-free communication platform that can be ordered from the factory or installed at the dealership. The Jaguar Bluetooth System is custom designed for Jaguar vehicles providing drivers with the ultimate level of integration. Once the Jaguar system is installed and the owner's personal Bluetooth phone is properly paired the Bluetooth wireless technology seamlessly connects with the Jaguar Bluetooth System, dependent on phone being used, the contact names and numbers from the mobile phone are downloaded into the system. Utilizing the integrated steering wheel and audio system controls, the driver can answer a call, scroll through phonebook entries where applicable or initiate a call. A Jaguar owner can also choose an optional voice recognition feature that enables the driver to place or receive calls with simple voice commands.
When a call is received by the Jaguar Bluetooth System, the name of the caller or phone number is displayed to the driver and the car stereo is automatically muted. If the driver chooses to accept the call, it is broadcast through the audio system inside the car. The system is specifically tuned to each vehicle and features Motorola’s advanced noise reduction and echo cancellation technology to deliver the optimal experience, so all calls are clear and background noise is minimal.
The Jaguar Bluetooth System has been designed to work with a wide range of Bluetooth technology cell phones available in the market today, but not all are compatible. Changing software releases by phone manufacturers can affect the performance of the system. As such, Jaguar does not guarantee availability or functionality with each wireless carrier and Bluetooth phone. For the latest list of Bluetooth phones that have passed the Jaguar Hands-Free system's compatibility testing, consult with a Jaguar authorized retailer.
What is Bluetooth?
Bluetooth is an international standard that allows electronic components to communicate with each other, using a short-range radio link. Bluetooth eliminates the need for wires or cables: typically, devices can communicate at a range of up to meters ( 33 feet ).
About Jaguar
From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world’s premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates three manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motor sport.
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