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WirelessDevNet.com Press Release

Telmap Receives 2005 Red Herring 100 Europe Award


Herzlia, Israel, - Telmap (www.telmap.com), a leading technology provider of mobile mapping applications, today announced that it has been selected as a winner of the Red Herring 100 Europe award, recognition of the 100 private companies in Europe that play a leading role in innovation and technology.

Founded in 2000, with offices in the UK, US, Finland and Israel, Telmap’s mobile mapping applications provide global geographic coverage for the cellular and automotive world. The company has rapidly gained recognition as the creator of some of the most progressive mapping, navigation, location management and telematics products on the market.

“We are honored to be included among this select group of 100 companies,” said Oren Nissim, CEO of Telmap. “We are proud that Red Herring has chosen to acknowledge our accomplishments in this way. The award is yet another indication that the mobile navigation market is now coming to the fore."

“Our list shows that despite obstacles posed by regulations, bureaucracy and tradition, innovation and entrepreneurship continues to thrive in Europe,” said Red Herring editor-in-chief Joel Dreyfuss.

Red Herring’s editorial staff rigorously evaluated more than 600 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

Companies like Google and eBay were spotted in their early days by Red Herring editors as those that would change the way we live and work. Telmap’s inclusion in the 2005 list highlights the importance of the mobile navigation market. PolarisTM, Telmap’s visionary mapping and navigation system, revolutionizes the way people interact with their cellular phones by providing the ultimate cellular navigation experience. Users receive beautiful dynamic full color maps and clear and accurate turn-by-turn navigation instructions in voice, graphics and text formats. Features include a worldwide database of millions of Points of Interest (POIs) including restaurants, hotels, theaters, etc., the ability to direct dial to any POI from within the application and text messaging functionality enabling users to share locations, points of interest and maps.

Product Line
Telmap’s product line includes Polaris™ Mapping & Navigation System, GoMap™ Mapping & Routing Guide and Andromeda™ platforms for Map & Location Services.

In recognition of the value its solutions provide, Telmap’s customer base includes some of the world’s leading handset manufacturers and cellular operators: Partner Communications Company Ltd. (Orange), Motorola, Mondial Assistance, Technisyst, Mapbyte, Monitex, MIRS, Smart Global and Mapa.

About Telmap
Telmap is a leading technology provider of a wide range of innovative applications designed for the mobile mapping arena. The company prides itself as the creator of some of the most progressive Mapping, Navigation, Location Management and Telematics products available on the market.

Founded in the year 2000, with offices in the UK, US, Finland and Israel, Telmap's mobile mapping applications provide global geographic coverage for the cellular and automotive world.

Telmap is a member of the Current Science Group (CSG).

For more information, please visit www.telmap.com.

About Red Herring
Red Herring, Inc., founded in 1993, is a media company whose mission is to cover innovation, technology, financing and entrepreneurial activity. Its staff of award-winning journalists tell readers what's first, what matters and most importantly, why. Red Herring is dedicated to thorough research, relevant metrics deep financial analysis, in-depth reporting, crisp writing and thoughtful debate. We are a skeptical, intelligent and trustworthy source of information in technology business. Our primary obligation is to provide the most relevant, honest and independent information and analysis to our audience, with the conviction that an exceptional editorial product is the best catalyst for success and the best way to serve our advertisers and investors. Our content is original, compelling and actionable for industry executives and entrepreneurs. A privately held company, Red Herring, Inc. is headquartered in Belmont, California. For more information visit www.redherring.com



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