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WirelessDevNet.com Press Release
Gradiente Selects CPS Matrix Location Technology for Wireless Device Push in Latin America
Mobile Location Services 2005, Barcelona, Monday 16 May) Gradiente, one of Latin America's leading manufacturers of electronic consumer goods and cell phones, today announces plans to integrate high accuracy location technology from CPS (Cambridge Positioning Systems Ltd) into a range of wireless devices.
The two companies will collaborate on the installation of CPS's Matrix software-only solution into a range of GSM Terminals to enable end users to access a new generation of high accuracy location-based services on GSM networks in Brazil and Latin America.
Initial products will include a simple to use child's phone. The new device
- a small lightweight GSM handset - features simple, child-friendly buttons for calling either parent plus CPS's Matrix software that allows the user to be located down to sub-100m accuracy levels in any environment.
Available in a range of colours, including co-branded with appropriate partners, the lightweight handset has been specifically designed for young children to use in an emergency, and includes six pre-programmable voice or sms channels as well as high accuracy location capability.
Market research highlights the growing demand for devices that deliver asset and people tracking - and particularly the need for discreet form factors and standard handsets that harness GSM and location-enabling technology.
Existing tracking applications - based on Cell-ID, or GPS technology - have proved unpopular because of the wide variations in location accuracy and poor urban and indoor coverage. Matrix has been extensively trialled in Brazil and consistently delivers sub-100m accuracy and fast location fixes.
"Gradiente is delighted to offer to its customers leading-edge handsets support CPS's software implementation for high accuracy LBS. The matrix technology will be part of our core strategy to create value and differentiate ourselves in the cell phone market. We are very happy to engage in a strategic level with CPS", said Dante Iacovone, Vice President of Gradiente Telecom.
CPS CEO Chris Wade added: "Gradiente is one of Brazil's best known consumer electronics brands and we are delighted that they have embraced Matrix as a key part of their device strategy. Location based services are happening now in Brazil - both for enterprises and consumers - and Gradiente's endorsement is critical in driving take up and usage of the innovative and exciting new offerings."
Press contacts:
Colin Ashcroft, CPS
colin.ashcroft@cpslocates.com
+44(0)1223 326984
+44(0)7769 740296
About Gradiente:
Gradiente has been operating on the Brazilian electronic products market since 1964. Over these years, it has become a leading manufacturer in the industry and one of the preferred brands by consumers. With 1,800 employees, headquarters in Sao Paulo and two plants in Manaus, the company makes products in the audio and video segments, telecommunications. More
information: www.gradiente.com
About CPS:
CPS (Cambridge Positioning Systems Limited) delivers cost competitive high accuracy mobile location technology to the billion-strong customer GSM and emerging 3G/WCDMA markets. CPS' products are based on its software-only Matrix technology - which delivers sub-100m accuracy, sub-3 second location fixes and all environment coverage. The product portfolio extends to Matrix 3G and E-GPS - a powerful combination of Matrix and GPS technology.
With network deployments of Matrix underway, CPS is working with the world's leading mobile technology companies - including Nokia, HP, LogicaCMG and Andrew - to enable a new generation of high accuracy location based services and devices for enterprise and consumer markets. Headquartered in Cambridge (UK), CPS is funded by venture capital and strategic corporate investors.
CPS's value is underpinned by 20 key worldwide technology patents - one of the largest and most comprehensive IPR portfolios of high accuracy location technology in the world. For more information about CPS visit:
www.cpslocates.com.
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