|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
MFORMA'S World Poker Tour Texas Hold 'Em Mobile Game
LOS ANGELES, E3 EXPO, KENTIA HALL, ROOM 7137 -- May 18, 2005 -- MFORMA Group, Inc., the leading global publisher and distributor of mobile entertainment, has brought the excitement of WORLD POKER TOUR™ (WPT) into the wireless arena, creating a new way to enjoy the high-stakes, high-energy brand of exciting poker revolutionized by the television series. In just under three years, the World Poker Tour circuit of televised poker tournaments has become one of the most lucrative ventures in sports. Not only has it already crossed the $100 million mark in prize money, but the third season alone awarded $70 plus million in prize money and averaged “a millionaire a week.”
World Poker Tour Texas Hold ‘Em is now available on major U.S. wireless networks and incorporates elements of the WPT TV show, the highest rated TV series in the history of the Travel Channel. It features real time six-person multiplayer capability so that fans may celebrate and play the game together whenever they want to.
“The poker phenomenon is carrying right over to mobile,” said Dan Kranzler, MFORMA CEO. “In just a short time, we already have our first virtual millionaire with many more gunning to beat his chip total. The number of users wanting to play in tournaments is beyond all expectations and we’ve had record numbers of simultaneous multiplayer users. Unique among mobile games, World Poker Tour Texas Hold ‘Em not only takes advantage of the current popularity of poker, but also the thirst users have for competition, interaction, and winning.”
The game allows users to play free poker with up to five other players in real time. The superior graphics make for the sharpest details¯crisp card faces and lush green table felt. The unique side-to-side camera panning action shows the largest game play space ever seen in a mobile poker game. Every mobile user has the ability to interact with the WPT through promotions, tournaments and prizes, furthering the fun and excitement.
“MFORMA has captured the look and style of our show, delivering a high fidelity re-enactment that is unmistakably World Poker Tour,” said Andrea Green, Director of Global Consumer Products of WPT Enterprises, Inc. “It is wonderful to see how true it is to the look and feel of the show and how powerful the connection is to mobile users. Our fans can now play poker anytime, anywhere and engage others in the action! This is real Texas Hold ‘Em, where anyone can learn and play. It is the perfect game for the mobile phone that can now truly go all-in.”
About WPT Enterprises, Inc.
WPT Enterprises, Inc. (Nasdaq: WPTE) is a media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other gaming themes. To date, operations have principally revolved around the creation of the WORLD POKER TOUR brand through the production and licensing of a reality television series exhibited on the Travel Channel that is based on a circuit of previously-established high-stakes poker tournaments that has been affiliated under the ”WORLD POKER TOUR” brand. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO).Photos and media information can be found online at: www.worldpokertour.com.
About MFORMA Group, Inc.
MFORMA is a leading global publisher and distributor of mobile entertainment. MFORMA provides wireless operators and their customers with the world's best content and brands, and provides developers and brand owners with the shortest route to market. MFORMA’s customers include more than 100 of the world’s leading wireless carriers. In addition to the industry's most comprehensive catalog of BREW, Java, SMS, MMS, and WAP games, MFORMA also provides sports, lifestyle, and information services subscription products. MFORMA’s carrier-grade platform manages the delivery of downloadable games and applications for some of the world’s largest carriers. With MFORMA, wireless operators can choose to utilize any or all of the MFORMA resources—tools, platforms and/or content. MFORMA is headquartered in Bellevue, Washington, USA with facilities in Los Angeles, San Francisco and San Diego; London and Bollington, England; Shanghai and Beijing, China; and Seoul, Korea. [www.mforma.com]
|
|
|
