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WirelessDevNet.com Press Release
SmartTrust Increases O2 UK's Mobile Device Management Capabilities
London, UK - May 23, 2005 - O2 UK has increased its mobile device management capabilities with the announcement of a platform upgrade from mobile solutions company SmartTrust. The mobile network operator will use the SmartTrust SmartManage(tm) solution to provision GSM/GPRS and forthcoming 3G devices with service settings for WAP, GPRS and MMS.
Allowing O2 to enhance the customer experience by ensuring devices are correctly configured to access its range of value-added data services, the platform supports all major device provisioning protocols and includes SmartTrust's Terminal Capabilities Repository (TCR) - a database of more than 850 mobile devices, protocols and their capabilities. The TCR is continually updated to support new devices as they are launched, delivering continued support for O2, its subscribers and their devices.
O2 customers can use the device settings wizard found at O2's website (www.O2.co.uk) to request a settings download. By selecting handset type, model and desired services, subscriber devices are automatically configured over-the-air (OTA). Customers can also request settings by sending a text message to shortcode 2020 (standard SMS charges apply).
"The complexity of device configuration is a key barrier to consumers' use of data services," says Paul Cuss, CEO at SmartTrust. "A constant stream of new devices has undoubtedly opened up new and exciting opportunities for data services. However, this diversification has made the management of devices all the more complex. If handsets are not correctly provisioned there is an immediate obstruction between an operator's investment in data offerings and eventual revenue. SmartManage simplifies the end-user experience to overcome this challenge. It does not matter if it is an old handset or a new, if it is a churning customer or a new customer buying a handset in the operator's store; SmartManage will always ensure correct configuration."
"The business benefits brought about by the SmartTrust enhanced device management system are in assisting us to make it easier for our customers to gain access to our increasing range of data services," says Anders Wasterlid, CTO Products & VP Data Product Supply at O2.
SmartTrust has been providing device management solutions to O2 since 2002.
About SmartTrust
With a customer portfolio that includes many of the world's largest mobile operators, SmartTrust's technology covers a global footprint comprising over a quarter of the world's GSM users.
For more than a decade, SmartTrust has repeatedly demonstrated its ability to understand the technical and business challenges within today's mobile markets. The company's SmartCore(tm) environment allows mobile operators to build comprehensive solutions that meet their particular business requirements. These solutions are implemented over a single highly integrated platform thus interworking with each other to deliver seamless functionality and services to the subscribers. Increase ARPU through dynamic roaming management (SmartRoam(tm)), reduce cost and subscriber activation time through integrated end-to-end SIM logistics (SmartAct(tm)), increase subscriber satisfaction through automated device detection and configuration (SmartManage(tm)), and increase data ARPU by providing remote configuration of device menus for easy assess to services (SmartàLaCarte(tm)).
More than 100 SmartTrust systems have been commercially deployed with leading mobile operators around the world. Customers include Vodafone UK, Vodafone Egypt, Vodafone Germany, O2, Telenor, Sonofon, Cosmote, MTN, T-Mobile, Cingular Wireless, Claro, Bharti Airtel, Cellular, SMART Communications, M1 and Indosat.
The company is headquartered in Sweden with a regional presence in Finland, UK Germany, Italy, Spain, Malaysia, India, China, Hong Kong, Singapore, Brazil and the United States. SmartTrust is privately held and its investors include The Carlyle Group, Eqvitec Partners, GE Equity and TeliaSonera.
Additional information and news on SmartTrust can be found at http://www.smarttrust.com.
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