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WirelessDevNet.com Press Release
The Longest Yard Mobile Game to be Launched by Reaxion on May 27th
Hollywood, CA and Seattle, Washington, May 24, 2005- Viacom Consumer Products and Reaxion Corp. announce the May 27th release of The Longest Yard wireless game, based on Paramount Pictures, MTV Films and Columbia Pictures' new remake of the hit movie from the seventies starring Burt Reynolds. The new movie opens May 27th and stars Adam Sandler, Chris Rock, Nelly and Burt Reynolds. Created and published by Reaxion, a market leading publisher and developer of cutting-edge 3D, 2D and multiplayer mobile games, The Longest Yard delivers an extension of the movie experience using groundbreaking graphics, sound and animations. With a unique combination of sports excitement and action, players will be able to navigate their prison football team to victory over the warden's team using numerous offensive plays and every dirty trick in the book to foul, trip, shove and push their way to the top.
"Today, there are many ways to promote and extend a movie using different touch points to reach viewers. Mobile devices are key to target our demographic and reach fans on a global basis," explains Sandi Isaacs, VP Interactive at Viacom Consumer Products. "With Reaxion's help, we've been able to take The Longest Yard brand to the mobile marketplace with a game that is as fun and entertaining as the movie."
"Taking a great brand like The Longest Yard to the mobile marketplace is challenging because the movie has a large fan-base that love its exciting football game sequences," said Nathan Manning, Reaxion's VP of Marketing.
"Reaxion's mobile games have reached a level with dynamic visuals and game-play that it is possible to translate popular entertainment brands for mobile gaming in a way that is satisfying to fans."
The Longest Yard game will be available for purchase directly from US carriers starting on May 27th. More information on The Longest Yard is available at http://www.tly.reaxion.com and Reaxion's Gamarama.com Web site.
Gamers will also be able to get global high score rankings with other gamers through Gamarama.com. Gamarama.com is Reaxion's gaming community where gamers can compete, find information about Reaxion's games, manage their account and interact with other gamers, including taking part in polls and other community activities.
For more information on The Longest Yard movie, visit the official website at http://www.longestyard.com
About Reaxion:
Founded in 2001, Seattle-based Reaxion is a market leading publisher and developer of cutting edge 3D, 2D and multiplayer mobile games. With titles available through more than 50 top CDMA and GSM wireless carriers, Reaxion has access to over 160 million subscribers worldwide. Our mission is to create games featuring engaging situations, dazzling graphics, dynamic gaming communities and top entertainment brands. As a mobile entertainment publisher and developer, Reaxion makes it easy for established entertainment companies, including Paramount, Warner Music Group and Nickelodeon, to take their content and license assets to the mobile market. Reaxion has published successful titles including Fight Hard 3D, Pro Curling, Mahjong and Minigolf.
About Viacom Consumer Products:
Viacom Consumer Products is a part of Nickelodeon & Viacom Consumer Products (NVCP). NVCP manages the merchandise licensing, home video, music, book and interactive software businesses for Nickelodeon brands and characters as well as the properties of Comedy Central, Spike TV and MTV Networks International, as well as some non-Viacom properties. In addition, NVCP manages the merchandise, interactive, book, and wireless licensing for Paramount Pictures properties. The NVCP business represents over $4 billion in retail sales. Nickelodeon, MTV Networks, Comedy Central and Spike TV are trademarks of Viacom International Inc.
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