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WirelessDevNet.com Press Release
SmartVideo Technologies Adds E! Entertainment to a Cell Phone near You
ATLANTA--May 25, 2005--SmartVideo Technologies, Inc. (OTCBB: SMVD.OB - News) and E! Entertainment Television, the world's largest producer and distributor of entertainment news and lifestyle-related programming, today announced an agreement to provide entertainment news and lifestyle content to smart devices.
E! Entertainment will deliver its programming utilizing SmartVideo's state-of-the-art streaming technology. SmartVideo offers technology that enables fluid motion, fully synched live video and audio broadcasts, even on phones running on current 2.5G cellular networks, making it the only such service able to be called television in the true sense. Thanks to the successful launch of the more robust 3G networks in the U.S., SmartVideo can provide 3G-capable phones with a minimum of 24 frames per second and virtual broadcast-quality of at least 28 FPS on Wi-Fi-enabled devices. Already close to 70 million phones in the U.S. are equipped with media players that support the SmartVideo system.
"E! Entertainment is committed to being the leading source for entertainment news and lifestyle programming. By adding SmartVideo as our latest wireless partner, we now have the opportunity to provide entertainment enthusiasts and E! fans full-motion video using smartphones," said John Najarian, senior vice president, new media, E! Networks.
SmartVideo customers will have access to the latest celebrity and entertainment news content, including clips from E! News, a daily news program that covers the latest in entertainment news and information; The Awful Truth®, hosted by E!'s Ted Casablanca who dishes out the latest celebrity dish; Red Carpet Moments highlighting award shows, movie premieres and parties; and Wild On! ® spotlighting the trendiest hotspots and best parties across the globe.
E! Entertainment joins such content providers as ABC News, ABC NewsNow, NBC Universal (CNBC, MSNBC and NBC Mobile), The Weather Channel, FOX Sports Network, IFILM, Fashion TV and DIC, as well as others. E! will be part of the basic package which will be available for as little as $12.95 per month.
"Adding E! Entertainment to our mobile programming lineup is truly an exciting development for SmartVideo," said Richard E. Bennett, Jr., president and CEO of SmartVideo. "E!'s content is especially well-suited for on-the-go mobile entertainment consumers."
The agreement between E! Entertainment and SmartVideo was negotiated by Media Consulting Associates (MCA), a leading entertainment consultancy consisting of well-known television executives specializing in content placement, distribution and production. MCA is based in Los Angeles. MCA members include Herman Rush (former CEO, Columbia Pictures Television Group), Robert L. Friedman (former President, The AMC Entertainment Motion Picture Group), Joe Indelli (former Vice President, Orion Television Distribution), Jerry Katzman (former President, William Morris Talent Agency), and Ave Butensky (former President, Television Bureau of Advertising).
"With mobile television subscribers expected to exceed 1.2 million in 2005, I believe that SmartVideo will be the driving force behind this rapidly growing new market for news and entertainment," said Rush, Managing Director of MCA. "Revenues in this burgeoning industry could grow from around $33 million in 2004 to over $1.9 billion by 2008. I think that companies like E! have recognized this and are capitalizing on an incredible opportunity in the wireless arena."
About E! Entertainment
Based in Los Angeles, E! Networks is the world's largest producer and distributor of entertainment news and lifestyle-related programming. The Company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; The Style Network; and E! Online, located at Eonline.com. E! is currently available to 86 million cable and direct broadcast satellite subscribers in the U.S. The Style Network currently counts 41 million subscribers.
About SmartVideo Technologies, Inc.
SmartVideo Technologies offers the first and best-in-class services for broadcasting live, on-demand and download-and-play television content for mobile video consumers around the world. SmartVideo's television solutions deliver sharp video images with fully synched audio for broadcast to video-enabled cell phones and other handheld devices, via current and next-generation cellular and Wi-Fi systems. SmartVideo's proprietary technologies include a full suite of television content management services for wireless telco carriers as well as content owners, to provide an end-to-end mobile television broadcast and business solution. SmartVideo's robust library of content includes news, weather, sports, children's programming and more, from such leading international brands as ABC News, NBC Universal, Fox Sports, The Weather Channel and dozens of others. SmartVideo's mobile video solutions provide exceptional image quality on all existing 2.5G and Edge cellular networks, and near-broadcast quality on 3G and Wi-Fi networks. SmartVideo is a Microsoft Windows Media® 9 Series Certified Hosting Provider. For additional information and to subscribe to SmartVideo's Live TV content packages visit www.smartvideo.com or using your smartphone visit www.windowsmedia.com/mobile.
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