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WirelessDevNet.com Press Release
Sennari Entertainment And Nickelodeon & VCP Partner to Bring Star Trek® to Mobile Devices
(LONDON/SAN FRANCISCO/LOS ANGELES) Sennari Entertainment, a developer and publisher of mobile entertainment and loyalty applications, today announced it has signed a deal with Nickelodeon & Viacom Consumer Products to create PrizePlay skill with prize based games based upon the Star Trek franchise. Games will be made in both mobile and web versions.
Making the Star Trek franchise a marquee part of Sennari's PrizePlay offering will be a great way to reward millions of loyal Star Trek fans," said Sandi Isaacs, VP of Interactive at Nickelodeon & Viacom Consumer Products. "We are very impressed with the ease of use and prizing model of PrizePlay."
The PrizePlay Gaming service features the first catalog of mobile games with the opportunity to win a prize in every game. PrizePlay games all use a pay per play model, and encourage repeat play and viral game distribution while offering a complete and turnkey games for prizes" solution.
All games support pay-for-play with virtual arcade style tokens. Players collect points, called Bling, for winning a game. Bling can be redeemed for prizes using the PrizePlay Rewards Service directly from the mobile phone or via the web.
?Star Trek is one of the most widely recognized franchises in the history of science fiction entertainment, said CEO of Sennari, Bill Barhydt. "Bringing our PrizePlay model to Star Trek fans who have a natural affinity for cool technology like mobile phones should make an easy decision for carriers who want to offer customers the very best in games and entertainment.
The Star Trek PrizePlay games, which include trivia games with a Star Trek theme, will launch in the first quarter of 2006 in Europe and the Americas.
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