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eMbience and Drinknation raise the bar on mobile drinking content

(SAN DIEGO, CA) — Be the hit of the party with Drinknation, a new mobile application which brings the breadth and depth of a Bartender’s Bible to the palm of your hand. Whether you’re in a bar or planning a house party, mixology 101 is only a flip (phone) away.

Drinknation is available through U.S. mobile carriers like Verizon, U.S. Cellular, Alltel, Cricket, MetroPCS, MidWest Wireless, Cellular South, and NTelos, and will be available next month on Sprint. It’s also available through international carriers like Tata, Telefonica Moviles, Telstra, and Hutch. The mobile service offers suggestions and special tips, and features drinks that turn ingredients into innovation.

Thinking before drinking
Revelers can now create their own speed dial of drinking by customizing a recipe file of favorite concoctions that will always be with them. The service also offers party games, like guessing a drink based on its ingredients, and a search function allows easy retrieval of popular recipes by name, ingredient, theme or category, as well as browsing for ideas and finding out what drinks are popular.

"What's fun about Drinknation is that the content is constantly updated with new recipes," said Dr. Nimish Shrivastava, president and CEO of eMbience. "In addition to new drinks each week, subscribers can also find recently-added seasonal cocktail ideas for unexpected ways to wow friends and family."

eMbience will be adding additional features to the application, including a directory of happy hours and other events, new games, and a “little black book” for any keepers you may meet on your way.

About eMbience Inc.
eMbience Inc. was founded with a vision to be a leading global wireless entertainment and information application developer and publisher. eMbience builds and publishes innovative location-based information and entertainment applications for mobile phones based on its proprietary LBS media platform. eMbience developers are experts at the newest wireless software technologies, including QUALCOMM's BREW, J2ME, Symbian and WAP. eMbience is also a proud Elite BREW® Developer. From partnerships such as Modtones, to partner products including AccuWeather, Callaway Golf Mobile Caddie, MapQuest Traffic, and Rabble, to its own diverse portfolio of applications including Masttones and Drinknation, eMbience's software design is recognized and respected throughout the wireless industry. Visit eMbience at or

For more information, please contact:
Vijay S. Chattha / VSC PR Consulting / 415-305-6041 /



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