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WirelessDevNet.com Press Release
Text Messaging Adds Value to Business Communications
CAPE TOWN, South Africa, November 14 -- Text messaging is fast becoming an accepted business communication tool in the United Kingdom. Many businesses are adopting individualised and bulk text messaging services that offer cost-effective, directed and instantaneous one-to-many messaging. This trend is due to the increased use of mobile phones among employees, customers and suppliers as a primary means of communication.
Recent research on the UK text messaging market released by the Mobile Data Association (MDA) forecasts that 32 billion text messages will be sent in 2005. The MDA has also found that the most common business use of text messaging in the UK is meeting reminders or appointment scheduling followed by customer relationship management.
Messaging trends that add value to business
Independent research on global trends by BulkSMS.co.uk, a wireless application service provider, indicates that text messaging is used to meet a range of business communications needs.
Text messaging provides a below-the-line marketing solution allowing companies to target customers with product and service promotions.
Banks are using text messaging to alert its customers each time a transaction is effected. This enables customers to manage their accounts and monitor money movements and allows banks to prevent fraudulent transactions.
Notifications of account payment and reminders to pay bills are frequent uses of text messaging in business.
Notifications are also used in several other settings: confirmation of bookings of venues for functions, recruitment companies notify candidates of new positions, estate agents notify accommodation seekers of rental options, and car maintenance providers remind customers that their vehicle is due for servicing or provide text alerts when the vehicle is ready for collection. Among event managers reminders of events are widely used as a convenient means to notify people on the day of the event.
The health services are beginning to see the benefits of text reminders. In one case documented by bridges.org, personalised messages are sent to remind tuberculosis patients to take their medication. This preventive approach to health-care is seen as a cost saving for medical aid schemes.
Customer support services provide customers with a call log reference number and status updates via text messaging.
Besides meeting reminders and scheduling, internal business communications include telephone administration notifying mobile staff of messages received at the office. Text communications are also used to motivate staff by alerting sales teams of targets and incentives.
In addition to these text messaging communication tools in the business environment, the messaging market is poised to gain from additional messaging services. Further trends to watch are multimedia messages services (MMS) and WAP for distributing images, audio clips and video content.
About BulkSMS.co.uk
BulkSMS.co.uk, a division of Celerity Systems, is a leading wireless application service provider offering bulk text messaging solutions to the United Kingdom, European, USA and South African markets.
BulkSMS.com offers white label products to clients requiring bulk text messaging. BulkSMS.com enables individuals and business to meet their SMS needs through BulkSMS Messenger, a text messaging management application that deploys to a desktop.
For more information about BulkSMS.co.uk's services visit www.bulksms.co.uk or contact Dr Pieter Streicher on +44(0)871-240-0050 or +44(0)207-870-2783 or email: service@bulksms.co.uk.
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