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WirelessDevNet.com Press Release
TI Single Chip Drives Mapping, Emergency and Location-based Services in Mobile Phones
DALLAS, Nov. 21 -- Texas Instruments Incorporated (NYSE: TXN)
(TI) today introduced the industry's first single-chip assisted global
positioning system (A-GPS) solution in 90 nanometer (nm) process technology
for mobile phones. A-GPS enables consumers to connect to a satellite from
their mobile phone to get directions and maps to the nearest ATM or store,
find friends who may be nearby and location information in emergency
situations. Through TI's innovative DRP(TM) technology, the GPS5300
NaviLink(TM) 4.0 single chip offers the smallest system area for a discrete
GPS solution, lowest total system cost, low power consumption and high
performance A-GPS functionality. To speed the development of A-GPS enabled
handsets, the NaviLink single chip is optimized to interface with TI's 3G
technology and OMAP(TM) processors to deliver a complete solution for handset
OEMs.
"A-GPS capabilities are becoming a must-have feature for 3G mobile phones
in many regions around the world," said Marc Cetto, general manager of TI's
Mobile Connectivity Business. "A low bill of materials, small size, low power
and high performance are fundamental requirements to drive A-GPS penetration
in mobile phones, all of which TI delivers with the GPS5300 NaviLink 4.0
solution."
To speed time to market of NaviLink solution-based A-GPS mobile phones TI
is also collaborating with Murata to deliver a module option to handset OEMs.
"We have been very impressed with the GPS5300 NaviLink single-chip GPS
solution from TI. We were able to develop the smallest A-GPS module in the
industry today with great GPS performance just two weeks after we received
samples," said Norio Nakajima, General Manager from Murata Mfg. Co. Ltd, one
of the leading manufacturers of modules for mobile phones.
The GPS5300 is the first product in TI's NaviLink A-GPS family of
solutions providing enhanced positioning capabilities for the handset. The
GPS5300 NaviLink 4.0 single chip uses TI's DRP technology and 90 nm advanced
process manufacturing to deliver:
The industry's smallest discrete A-GPS solution with a board area less
than 50mm2 for the complete system;
The industry's lowest cost complete A-GPS system by delivering a total
bill of materials that is over 50 percent less than existing GPS
solutions;
A low power solution with power management integrated on-chip, as well
as direct connect to battery for easy incorporation into mobile phone
designs.
A high performing A-GPS solution with rapid time to first fix (TTFF)
from weak satellite signals exceeding the A-GPS performance
requirements for 3GPP and 3GPP2 operation to enable users to get a
fast pinpoint on their location.
"The mobile GPS semiconductor market is expected to exceed 180 million
units in 2008 representing a large opportunity over the next several years to
deliver location, navigation and safety features on mobile phones," said Will
Strauss, president of Forward Concepts. "TI's NaviLink single chip is
delivering the size, total cost and performance needed to drive A-GPS
deployments in mobile phones."
Availability
The GPS5300 NaviLink 4.0 single chip is sampling now and is expected to be
in production in 2Q 2006.
Texas Instruments - Making Wireless
TI is the leading manufacturer of wireless semiconductors, delivering the
heart of today's wireless technology and building solutions for tomorrow. TI
provides a breadth of silicon and software and 16 years of wireless systems
expertise that spans handsets and base stations for all communications
standards, wireless LAN, A-GPS, Mobile TV, Bluetooth and Ultra Wideband. TI
offers custom to turn-key solutions, including complete chipsets and reference
designs, OMAP(TM) application processors, as well as core digital signal
processor and analog technologies built on advanced semiconductor processes.
Please visit http://www.ti.com/wirelesspressroom for additional information.
About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and analog
technologies to meet our customers' real world signal processing requirements.
In addition to Semiconductor, the company's businesses include Sensors &
Controls, and Educational & Productivity Solutions. TI is headquartered in
Dallas, Texas, and has manufacturing, design or sales operations in more than
25 countries.
Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at
http://www.ti.com .
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