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WirelessDevNet.com Press Release
Amp'd Mobile Selects Brightpoint to Provide Integrated Logistics Services
LOS ANGELES & PLAINFIELD, Ind.--Nov. 29, 2005-- Amp'd Mobile and Brightpoint, Inc. (NASDAQ:CELL) announced today that Brightpoint's subsidiary, Brightpoint North America L.P. ("Brightpoint") has been selected to provide integrated logistics services to Amp'd Mobile. Brightpoint will provide the new mobile virtual network operator (MVNO) with a variety of services, including, but not limited to, inventory management, product fulfillment and distribution, returns management, credit management services and other customized solutions.
"We are excited about working with Brightpoint, one of the world's largest wireless device distributors and provider of customized services to the wireless industry," stated Blake Isaacs, Vice President, Product Development, Amp'd Mobile. "Our selection of Brightpoint will enable us to provide state-of-the-art supply chain services to our customers and retailers with very little ramp up time."
"We are pleased to provide Amp'd Mobile with a range of integrated logistics services to facilitate their innovative and customer-focused service offering," stated J. Mark Howell, President of Brightpoint, Inc. and Brightpoint Americas.
About Amp'd Mobile
Amp'd Mobile will be bringing an entirely new wireless entertainment experience to next-generation (3G) broadband wireless services and applications for the "mobile graduate" - youth, young adults and young professionals. With its proprietary user interface, subscribers will be able to access a wide range of music, sports, games, lifestyle and entertainment content through "Amp'd Live." The company has announced deals with Universal Music Group, Snoop Dogg, THQ, Moderati, PRIMEDIA, among others, and is developing unique handsets with Kyocera Wireless and Motorola. Additional content deals and technology partnerships will be announced as the company nears its launch this winter.
In keeping with its fresh approach, Amp'd Mobile will give numerous customization options to its members while providing a tremendous value. Users will be able to select from pre-paid or post-paid payment methods and the company plans to put a greater focus on online customization and purchasing of handsets while also working with a select group of partners for in-store retail. Content for each user will be completely personalized to best suit each person's individual needs.
About Brightpoint
Brightpoint is one of the world's largest distributors of mobile phones. Brightpoint supports the global wireless telecommunications and data industry, providing quickly deployed, flexible and cost effective solutions. Brightpoint's innovative services include distribution, channel management, fulfillment, eBusiness solutions and other outsourced services that integrate seamlessly with its customers. Additional information about Brightpoint can be found on its website at www.brightpoint.com or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).
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