|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Masttones To Target Hot Indian American Mobile Market
SAN DIEGO, CA —Indian culture has finally made it in America as evidenced by the new line of Indian-themed ringtones and images now available on several major U.S. cellphone carriers.
South Asians and other fans of Indian music — from traditional sitar and romantic Bollywood movie tunes to Bhangra-hip hop-reggae mixes — can now select ringtones from these genres and more with MasttonesTM, created by eMbience for wireless providers across North America.
In addition, Masttones features the latest music from newer bands from around the world, including Karmacy and Junoon.
Customers can preview as many tones as they like on www.masttones.com or directly through the device. Downloaded ringtones can be set as the default ringers on customers’ phones or can be assigned to specific callers.
Masttones ringtones are available on Verizon Wireless, Cingular, Cricket, U.S. Cellular, Alltel, Cellular South, and Metro PCS. For instructions on how to download the ringtones visit www.masttones.com.
The U.S. rollout of Masttones follows last year’s soft launch, the signing of additional carriers, and a slew of new features that include traditional polyphonic ringtones layered with vocals and instrumentals, as well as animated, voice, and Arabic ringtones. The San-Diego based company also adds new tones every week.
Added to the rollout is MastPix, which features the latest images of South Asian and Middle Eastern culture: Bollywood stars, popular bands, cricket and soccer players, and national sports heroes
There are over three million Indians in the US, which includes immigrants and those on work visas. “This growing consumer segment, combined with the increasing popularity of music from Indian films, was the inspiration for Masttones,” said Nimish Shrivastava the company’s founder and President.
Shrivastava believes that wireless entertainment is the first step in Masttones future to establish a full range of Indian community and mobile media services worldwide. The firm expects to make several other announcements this year in regards to rollouts of other South-Asian media products under the brand Mast Media
About eMbience Inc.
eMbience Inc. was founded with a vision to be a leading global wireless entertainment and information application developer and publisher. eMbience builds and publishes innovative productivity tools, information and entertainment applications for mobile phones. eMbience developers are experts at the newest wireless software technologies, including QUALCOMM's BREW, J2ME, Symbian and WAP. eMbience is also a proud Elite BREW® Developer. From partnerships such as Modtones, to partner products including AccuWeather, Callaway Golf Mobile Caddie, MapQuest Traffic, and Rabble, to its own diverse portfolio of applications including Masttones and Drinknation, eMbience's software design is recognized and respected throughout the wireless industry. Visit eMbience at http://www.embience.com or www.masttones.com for more information.
|
|
|
