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WirelessDevNet.com Press Release
CTIA Mini-Conferences Target Music, Games, Personalization, Video
WASHINGTON, DC - Mobile entertainment remains a booming segment in the wireless industry, with consumers ringing up millions of dollars in sales of entertainment-focused content. Recognizing this, CTIA-The Wireless Association(tm) will host four mini-conferences at CTIA WIRELESS I.T. & Entertainment 2005 focused on the most popular forms of mobile entertainment: music, games, personalization and video.
Each mini-conference, held on Tuesday and Wednesday, September 27-28, will open with an introduction and keynote from leaders in the wireless and entertainment industries followed by three breakout sessions spotlighting the challenges and opportunities faced by companies looking to develop or offer mobile music, games, personalization and video.
"The mini-conferences provide a unique opportunity where busy leaders and innovators can step back, interact with the industry's finest experts, and develop the ideas and skills that will advance mobile entertainment. These sessions will be an asset to those new and non-traditional entrants trying to discover what it takes to succeed in the highly competitive wireless entertainment market," said Steve Largent, President & CEO of CTIA.
Steve Largent continued by announcing the keynote speakers for the mini-conferences:
* Music Mini-conference - Phil Wiser, Chief Technology Officer, Sony Corporation of America and Co-President, The Connect Company
* Games Mini-conference - John Batter, Vice President & General Manager, Electronic Arts Mobile
* Personalization Mini-conference - Deep Nishar, Director, Product Management, Google, Inc.
* Video Mini-conference - Nick Lehman, Senior Vice President, Strategy & Operations, MTV Networks Digital Music + Media
The mini-conferences breakout sessions will address:
* Mobile Music: Artists, Labels, & Publishers: What Do License Holders Want?
* Mobile Music: The Business Case For (and Against) Downloading
* Mobile Music: Lifestyle Marketing: More to Sell than Just Music
* Games: Taking Wireless Gaming to the Next Level: Platforms, Devices, and Graphics...What's Coming Next?
* Games: Distribution and Marketing Strategies for Market Segments and Game Genres: What Works Best for Whom?
* Games: Mobile Multiplayer Games: What Will They Be? How Do We Get There?
* Personalization: Making the Wireless Device One's Own: Wallpaper, Ringtones, and Ringbacks...What's Next?
* Personalization: Capitalizing on Self-Expression -- Finding Profit in Subscribers' Interest in Unique Messaging Options
* Personalization: · Mobile Storefronts -- What's Hot and Why
* Video: Mobile Video's Technology Roadmap -- Challenges in Enhancing the Third Screen's Capabilities
* Video: Critical Issues in Developing the Mobile TV Market
* Video: Finding Mobile Video's ROI
The complete speaker lineup for the mobile entertainment mini-conferences is available at www.CTIA.org.
CTIA WIRELESS I.T. & Entertainment 2005, September 27-29, 2005 at Moscone West in San Francisco, CA, is a comprehensive wireless data event, which represents both sides of the industry - Enterprise and Consumer. From the Enterprise side the focus is on integrating wireless technologies into the enterprise and vertical business markets, such as healthcare, government, automotive, retail, etc. Additionally, the show reflects the explosive growth in wireless entertainment - encompassing everything from mobile content to digital cameras and interactive games. Registration and complete event details are now available at www.CTIA.org.
Note: Qualified reporters and research analysts interested in attending CTIA WIRELESS I.T. & Entertainment 2005 can register online for FREE MEDIA CREDENTIALS at www.CTIA.org. For questions on registration, please contact Erin McGee at emcgee@ctia.org or by phone at 202.736.2980.
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CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers.
www.ctia.org
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