|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
SONY BMG MUSIC ENTERTAINMENT Teams With Rocket Mobile for Next Release of Ringtone Application
LOS GATOS, Calif., Sept. 26 -- Rocket Mobile(R), a leading
provider of mobile phone software, today announced that it has licensed the
RocketBrowser client platform to SONY BMG MUSIC ENTERTAINMENT to power the
next release of the SONY BMG Music Box ringtone application service.
The award winning Music Box application from SONY BMG is one of the best
selling ringtone applications built using QUALCOMM's BREW solution. Published
by SONY BMG Global Digital Business, the Music Box application provides users
with the ability to browse and download music tones and wallpaper content for
mobile phone personalization.
"SONY BMG is Rocket Mobile's most valued content and publishing partner,"
said Wayne Yurtin, president and CEO of Rocket Mobile. "Being selected to
develop the next release of Music Box is a testament to the strong partnership
we have forged and the technical superiority of the RocketBrowser platform.
It is a true honor to have such a well-recognized brand place their trust in
our technology for the deployment of their flagship mobile application. I am
confident the next release of Music Box will be very well received by both the
operators and their end users."
"RocketBrowser is a market proven platform that has performed very well
for us," said Tim Nilson, vice president of Digital Services for SONY BMG.
"Selecting Rocket Mobile's browser technology really was a logical path for
us. Rocket Mobile's technology has powered our Music Box service for several
years now, and we are confident in its ability to power the exciting new
functionality that will be launched in the upcoming release of Music Box 3.0."
Built using QUALCOMM's BREW solution, the RocketBrowser client is an ideal
platform for building wireless content access and delivery applications.
RocketBrowser provides a full set of Internet browser technologies for
wireless operators, content providers and applications developers to rapidly
package and deploy content driven application services.
"Rocket Mobile is one of the pioneers when it comes to creating cutting
edge applications and services for BREW," said Tom Grieco, senior director for
QUALCOMM Internet Services. "With the Music Box application, Rocket Mobile
and Sony BMG Entertainment are working together to rapidly bring popular songs
to the ringtone market -- a compelling proposition that is sure to please BREW
subscribers."
QUALCOMM's BREW solution is designed to meet the distinct and varied needs
of wireless operators, handset manufacturers, publishers, developers and end
users around the world. BREW products and services include: an open,
extensible client platform that supports robust system and application
software including personalized and branded user interfaces for mass market
devices; a J2EE(TM)-based, modular delivery system that enables the
distribution of content, applications and user interfaces to wireless devices
across all air interfaces; a dedicated professional services team that
supports the integration of customized implementations; and the wireless
industry's first global marketplace to support the monetization of
applications and services developed in all programming languages. The BREW
solution can make the wireless visions of innovative companies a reality.
About Sony BMG Music Entertainment
Sony BMG Music Entertainment is a global recorded music joint venture with
a roster of current artists that includes a broad array of both local artists
and international superstars, as well as a vast catalog that comprises some of
the most important recordings in history. Sony BMG Music Entertainment is 50%
owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.
About Rocket Mobile
A privately held Silicon Valley-based firm, Rocket Mobile Inc. is a
leading developer of mobile phone applications and mobile messaging
technologies for handset OEMs. Rocket Mobile designs, develops and licenses
applications and technologies for mass-market mobile phones. Rocket Mobile's
messaging portfolio includes client-side technology for enabling handset
manufacturers to integrate SMS (Short Message Service), EMS (Enhanced
Messaging Service), MMS (Multimedia Message Service), IM (Instant Messaging),
and Mobile Browsing (cHTML/HTML/WAP) capability into their handsets. Rocket
Mobile is a QUALCOMM Elite(R) BREW Developer with U.S. headquarters in Los
Gatos, Calif. For additional information on Rocket Mobile, visit:
http://www.RocketMobile.com.
|
|
|
