|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Bango and mBlox Leverage the Power of the Mobile Internet
Las Vegas , April 5, 2006 – Bango, the mobile content enabler, and mBlox, the world’s largest mobile transaction network, have announced a global collaboration to deliver a fully integrated content billing solution that leverages the power of the mobile internet.
By integrating the mBlox premium billing solution with Bango’s browse and buy technology, users benefit from a portal style payment experience for mobile content even though the underlying billing mechanism is Premium SMS. At the same time, mBlox has appointed Bango as a Solution Partner, in recognition of Bango’s compelling offer.
The mobile internet delivers a number of benefits that complement Premium SMS models. When content is discovered by mobile search or click-throughs from banner ads on mobile sites, users can navigate the mobile site, preview and pay for the content without having to send a separate SMS message. Premium SMS payment is done automatically using the mBlox transaction network and the user downloads the content using their phone browser to complete the transaction.
“Bango reviewed all the major mobile transaction networks in the US and overseas; we chose to partner with mBlox for the reliability and performance of its Premium SMS billing and messaging platform, and because we believe they are the leaders in their sector with the expertise and focus to succeed on a global scale,” said Ray Anderson, CEO at Bango.
“Bango’s unique approach to the mobile internet browse and buy experience has been proven in overseas markets, and we can see enormous scope here.” said Jeff Clark, CEO of mBlox. ”There will be many opportunities for collaboration between Bango and our clients and partners in the US and around the world.”
Clark continued, “Our strategy of focusing on mobile transaction networking, and working with complementary solution experts like Bango, enables us to power the best mobile solutions in the market.”
Brands and content providers can now sign up for the Bango Service at www.bango.com and within hours start making money selling content to mobile phone users on major networks in the US, the UK and many other countries.
Bango’s browse and buy technology allows consumers to browse at their leisure and then buy on their phone bill, by credit/debit card or by PayPal, using Bango’s billing platform. This provides a state of the art user experience and easy customer purchase of paid-for content by users anywhere in the world. Bango technology enables content discovery and identification so content providers can customize the user experience and payment.
mBlox’s mobile transaction network provides the delivery and billing capabilities to power this user experience. mBlox’s network of commercial relationships, its clearing and settlement services and its content delivery connections enabled it to process over 1 billion transactions worth $400m in 2005, making it the largest mobile transaction network in the world.
During 2005, Bango has experienced rapid growth in the number of people using the Bango Service from different corners of the world. Content has been purchased through the Bango Service from more than 100 different countries from as far afield as South Africa and Taiwan using over 250 different operator networks.
About Bango
Bango (AIM: BGO) has developed and deployed an open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This “direct-to-consumer” approach operates alongside the mobile operator’s mobile portal. Leading mobile operators including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their “direct-to-consumer” business.
The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly – irrespective of mobile operator. For further information, go to www.bango.com or visit the Bango booth (#2962) at CTIA April 5-7 in Las Vegas.
About mBlox
mBlox is the world’s largest mobile transaction network. Specializing in the commercial and technical complexities of mobile payment and message transmission, mBlox is in the business of connecting companies with customers. The result of this dedicated attention to messaging services is that mBlox delivers comprehensive and dependable SMS transport and financial settlement services.
With an international network of offices, mature operator relationships and carrier-grade infrastructure, mBlox powers mobile business. mBlox is headquartered in Sunnyvale, California with EMEA headquarters in London and offices around the world. For further information visit www.mblox.com.
|
|
|
