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WirelessDevNet.com Press Release
i-Free runs an SMS promotion for Reebok
St. Petersburg, 12 April 2006. i-Free, Russia's leader in mobile content services,* has launched an interactive SMS promotion for Reebok, designed to promote sales of RBK Pump sneakers manufactured with Reebok's innovative PUMP Adjustable technology.
i-Free, a frontrunner in mobile marketing services, is now among the top three leading players in the segment, according to J'son & Partners. In the past six months alone, i-Free has designed and run upwards of 30 interactive promotions and mobile services for FMCG companies, banks, film studios, Internet providers and mass media. i-Free's latest projects include interactive promotions for Gillette and Chupa Chups Russia, the Sobranie and Stella Artois brands, mobile banking services for customers of the Russky Standart Bank, and others. The Reebok project is another milestone for i-Free.
"Reebok wants to stay at the cutting edge of technology in both manufacturing and consumer communications," said Svetlana Ivanova, Reebok Retail Marketing Manager. "Advanced mobile technology offers new opportunities, and we think mobile marketing is great for this. I am positive that our new SMS promotion, titled PUMP IT UP!, launched in partnership with i-Free, Russia's foremost content provider, will be a success with our consumers. The very first days of the promotion prove this."
You can enter into the PUMP IT UP! SMS promotion by purchasing any pair of RBK Pump sneakers. The buyer will be issued a scratch card with a personal code at purchase, which is to be SMSed to 4443. The reply SMS will contain a link for the subscriber to download a Reebok brand image and instructions on how to enter a lottery to win the top prize.
The top prize is a trip to the tennis championship at Wimbledon, the UEFA Super Cup or Formula I Grand Prix in France. To vie for the top prize, the subscriber will be asked to choose a championship by SMSing its event code to the promotion number. The draw for the top prize will be held on 19 May 2006.
"Reebok was always open to innovation," said Elena Yershova, i-Free Partnership Program Manager. "We hail its decision to use mobile technology to promote its new product. SMS technology is a great way to instantly involve millions of subscribers nationwide; it guarantees the maximum audience, not to mention the fact that Reebok gets an additional opportunity to circulate its brand content."
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