|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Where can you find the Best Music on Campus?
Los Angeles, CA-April 13, 2006- For the past month, the most promising college bands and artists have been garnering votes in the mtvU "Best Music on Campus" competition (http://www.bestmusiconcampus.com), in the hopes of wining a record deal with Drive-Thru Records and a video premiere on mtvU and mtvU ?ber at mtvU.com.
As the race narrows to the top five bands, Boost Mobile and GoldPocket Wireless prepare to enable voting via SMS, beginning on April 17 and running through April 23, 2006. Once the voting window closes, to the lucky winner go the spoils, and one lucky college band or artist will get a chance to launch their career.
Boost Mobile chose GoldPocket Wireless to enable this campaign, using its EMConnect Campaign ManagerT software. The tool allows for ease-of-management of all types of mobile campaigns, and provides real-time feedback on many different kinds of mobile-metrics, including, in this case, voting results.
"This is a great opportunity to take a successful, word-of-mouth-driven campaign onto a truly viral platform. College music reaches beyond the computer and the TV and into the community," saidCraig Thole, Director of Value-Added Services, Boost Mobile, "and now that community can vote on the go. And GoldPocket Wireless was a natural fit as a partner with its past experience on these types of campaigns."
Once voting on the finalist round begins, users may logon to mtvU.com to hear music samples from the five finalists. When ready to vote, the Boost Mobile subscriber need only text his choice, 1 - 5, to the short code 2662. Users may vote as many times as they like (standard text messaging rates will apply) and the winner will be announced in early May. The winner's video will debut on mtvU and the network's all access broadband channel - mtvU ?ber at mtvU.com - in the fall.
"'Best Music on Campus' is a great match of content, audience, and technology, and we are extremely happy to be partnering with Boost Mobile to enable this campaign," said Stephen Leonard, President of GoldPocket Wireless. "We wish all the bands participating the best of luck - logon to mtvU.com, text your vote, and show your support for these college musicians today!"
ABOUT BOOST MOBILE:
Based in Irvine, California, Boost Mobile, LLC, a subsidiary of Sprint Nextel Corporation (NYSE: S), is a lifestyle-based youth brand presently focused on offering premium communications products and services. Since 2002, Boost Mobile's quality products and unique branding efforts, which fuse youth aspiring sports, music, fashion and entertainment, have enabled American youth to boost their lifestyle, build stronger connections and achieve greater independence. Boost Mobile is now recognized as a brand that embraces diverse youth culture, lifestyles and interests. Boost's popularity among American youth has generated rapid success, making it one of the fastest growing wireless services in the U.S.
ABOUT GOLDPOCKET WIRELESS:
GoldPocket Wireless is the leading provider of technology solutions for mobile content creation, management, and delivery to the North American media industry, with the only advanced scalable product suite that delivers all forms of mobile content to any mobile device. The Company features a comprehensive network of direct carrier connections and billing integration, enabling content owners to reach virtually every wireless subscriber in the U.S. Content providers have utilized GoldPocket Wireless' EMConnectT platform to distribute a wide array of premium wireless offerings, ranging from voting and polling to ringtones, wallpapers, and mobile storefronts. GoldPocket Wireless' interactive systems are widely accepted as the industry standard, and the company's customer list is simply unmatched in North America, including top media companies such as CBS, NBC, CNN, Fox, GSN, A&E, The History Channel, the Sci Fi Channel, BRAVO and Tribune. For more information, see www.GoldPocketWireless.com
About mtvU
Broadcasting to over 730 colleges across the country, with a combined enrollment of over 6.8 million, mtvU is the largest, most comprehensive television network just for college students. 24 hours a day, 7 days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to every aspect of college life, reaching students everywhere they are, through a three pronged approach - on-air, online and on campus. mtvU focuses on content including music programming, news, student life features, events, pro-social initiatives and more. For more information about mtvU, and for a complete programming schedule, visitwww.mtvU.com.
|
|
|
