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WirelessDevNet.com Press Release
Mobile Phone to Play Big Role in New Entertainment Venture
New York, NY -- Counts Media announced today that it has closed $3.25
million in angel funding from an all-star lineup of investors and
entertainment visionaries. The firm will use the proceeds to develop
two major products that will launch in the summer of 2006, and to
expand its management team with seasoned executives from the
entertainment, design, and marketing fields.
The funding, which closed last year, was not announced until today
because the company was operating in stealth mode. Now that the firm
is launching its branded entertainment division and other consumer
entertainment projects, Counts Media management will be laying out its
portfolio of next-generation entertainment experiences.
Counts Media investors include Matt Goldman and his partners in the
Blue Man Group; Broadway producers Robyn Goodman (Avenue Q -Tony Award
Best Musical 2004, Altar Boyz) and Vivek Tiwary of Tiwary
Entertainment Group (A Raisin in the Sun); and independent movie producer Barry Tatelman.
Counts Media is responsible for such projects as Yellow Arrow, a
creative integrated entertainment experience that has spread to 280
cities in 22 countries. Yellow Arrow (www.yellowarrow.net
Since first appearing on the streets of Manhattan1s Lower East Side in
May 2004, Yellow Arrow has caught the attention of publications such
as The New York Times, Wired Magazine, Newsweek, The Washington Post,
and The Boston Globe, and has been featured on NPR and NBC. It1s
generated enormous interest in Europe, with features in such media as
The London Times, Politiken, Liberation, Diari de Barcelona, and de Volkskrant.
The world is our theater
Investor Matt Goldman, one of the founders of the Blue Man Group,
believes the firm has enormous potential to reinvent entertainment.
3Instead of the cell phone being an additional distribution channel or
for promotional tie-ins, Counts Media uses it as a kind of remote
control required to participate in real-world entertainment
adventures. Thus, future entertainment experiences will play out in
multiple media, not just be available in different formats.
Mobile devices will play a big role in our entertainment projects
because they're affordable and almost everyone has one, explains CEO
Michael Counts.
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