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WirelessDevNet.com Press Release
Volantis Delivers Next-Generation Mobile Content Storefront
Seattle, WASHINGTON, - Volantis, the world's leading supplier of Intelligent Content Adaptation(tm) solutions for the Mobile Information Age, today announced the next-generation of its Mobile
Content Storefront(tm) for customers. Storefront 2.0 is a turn-key
solution that enables wireless carriers and content providers to merchandize a wide range of mobile content, optimized for more than 3,000 2G, 2.5G and 3G mobile devices covering GSM, GPRS, UMTS/WCDMA and CDMA2000 wireless standards.
The enhanced application follows the successful initial launch of
Storefront in January 2006. To date, customers, including wireless
carriers and content providers, have purchased Storefront in order to quickly launch, promote and sell a wide range of content, featuring wallpapers, ringtones, audio and video files, games, MMS, and interactive content such as quizzes, polls, and competitions.
"In the past few months we have sensed growing interest in monetizing content for mobile platforms," said Matthew Harris, Chief Executive Officer of Volantis. "We're receiving strong demand for Storefront worldwide."
Storefront has helped many of the world's leading brands -- including FT, Reuters, Channel 4 and the Discovery Channel -- provide the best end-user experience possible both on- and off-portal, delivering WAP and i-mode services.
With flexible purchasing options to minimize time to market and maximize return on investment, Storefront is available as either a Volantis managed service or as a licensed solution, with seamless migration between these two deployment models.
This latest generation of the Storefront application encompasses a number of significant new features. Storefront 2.0 includes:
an improved user interface (web-based console) that is
intuitive, flexible and configurable, that can be accessed globally, supporting distributed work teams and removing any need for device-specific knowledge, skills or tools;
an improved preview functionality that reduces testing and QA
time and provides instant feedback to content editors; and
a single content storage environment - reducing the costs and
complexity of content management by enabling management of multiple-branded storefronts from a single content store.
Additional updates to Storefront are planned for later in 2006 and early 2007.
About Volantis
Volantis (www.volantis.com) is the world's leading supplier of Intelligent Content Adaptation(tm) solutions for the mobile Information Age, providing applications, tools and platforms that solve the complexity of delivering optimized services to any mobile device.
Volantis extensive experience of serving content providers, mobile network operators, and enterprises, along with its standards leadership, enable a unique position for Volantis to create innovative technology for the Mobile Information Age that is more useful and more useable than the PC Internet of today.
Volantis is used around the world by organizations such as 3, Hearst, Accenture, Channel 4, Cingular, CSC, Discovery, eBay.co.uk, FT.com, HP, IBM, lastminute.com, MobileOne, Orange Poland, Reuters, Telefonica Moviles, Telecom Italia Mobile and Telenor Mobil and World Wrestling Entertainment. Volantis also Chairs the World Wide Web Consortium (W3C) Device Independence Working Group and is a Founding Member of the W3C Mobile Web Initiative.
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