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WirelessDevNet.com Press Release
Redknee Offers IP Rating & Charging Solution
Munich, Germany and TORONTO - August 23, 2006 - Redknee Inc., a leading
provider of innovative infrastructure software that monetises and
personalises services and content for mobile users, today announced the
general availability of its IP Rating & Charging Solution for network
operators worldwide. Redknee's IP Rating & Charging Solution enables
operators to monetise new IP-based revenue streams with a powerful
rating and charging engine, in both pre-IMS and IMS environments.
"The sweetspot for wireless telecoms today is paving the way for the
over-the-air buying of premium content," said Dan Baker, director of
OSS/BSS research at Dittberner Associates, Inc. "Traditional flat-rate
and volume-based billing plans simply don't drive the spur-of-the-moment
purchases that can really boost revenue. If they did, then Amazon.com
would stop what it's doing and start a Book-of-the-Month Club. To
transform themselves into true direct marketers, telecoms need to invest
in real-time rating and monetisation systems that deliver the same kind
of two-way dialog that makes customers comfortable buying online. This
announcement is significant for two reasons: its one of first real-time
billing solutions that exploits deep packet inspection and it comes from
Redknee, one of the most forward-thinking billing/payment enablers in
the market today."
Designed to evolve with an operator's business strategy and changing
needs, Redknee's IP Rating & Charging Solution offers flexible rating,
provides personalised bundles and performs bearer level packet analysis.
This allows operators to segment their subscribers and meaningfully work
with third-party content providers to maximise revenue potential on and
off-net.
"Operators need to address how they deliver IP services that are priced
and marketed in personalised ways that will resonate with customer needs
and interests," said Lucas Skoczkowski, CEO of Redknee. "The Redknee IP
Rating & Charging Solution delivers new revenue into an operator's
business and increases mobile data usage across the subscriber base
through the creation of personalised IP service bundles and price plans
targeted at different user groups."
The Redknee IP Rating & Charging Solution enables operators to offer
user groups special rates for options such as on-net corporate related
usage. It also allows operators to offer families parental control
options based on a family's unique needs and preferences. Parental
control options may include global black and white list control, based
on URL and subscriber information such as age with parental opt-in/out,
allowing parents to restrict the amount of usage by the number or size
of downloads. The IP Rating and Charging Solution from Redknee allows
for optimum personalisation no matter what the user group, providing the
best user experience possible while simultaneously opening new revenue
streams for operators.
About Redknee
Twenty-six of the world's leading mobile operators depend on Redknee's
proven infrastructure software to deliver value-added services and
content to over 207 million subscribers. The converged revenue engine
enables operators to quickly bring to market personalised voice,
messaging and content services in real-time. Redknee allows operators
and brand owners to maximise their differentiation and revenue while
reducing expenditures by integrating with existing environments. The
subscriber experience is improved with Redknee's self-care, loyalty, and
analytics that deliver the content and services subscribers want when
they want them. For more information, visit www.redknee.com.
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