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WirelessDevNet.com Press Release
Sasken Powers Affordable Multimedia Phones on Texas Instruments "LoCosto" Platform
Bangalore, Dec 5th, 2006: Sasken Communication Technologies Limited, a
pioneer in communications R & D outsourcing and leading player in
wireless software solutions, announced that Sasken's application
framework ARIA has been successfully integrated on to Texas Instruments
Incorporated's (TI's) "LoCosto" single-chip value platform. The fact
that this integration has been achieved in a record period of two months
is evidence of ARIA's architecture that enables easy portability and
integration by leveraging the modular design of ARIA and the strengths
of the "LoCosto" platform.
Sasken's Application Framework ARIA together with TI's "LoCosto" single
chip will allow phone manufacturers to produce phones with affordable
multimedia and compelling user experience while lowering the cost of
integration and accelerating the time to market. Commenting on the
partnership, Mr. Edwin Moses, VP Sales & Marketing, Sasken, said,
"Sasken and TI have worked closely together in the area of Mobile
Applications. This close relationship has enabled us to deliver to our
customers an integrated and scalable feature phone solution with the
Application Framework ARIA on TI's "LoCosto" platform. We believe that
we are poised to replicate the successful relationship we've had with
TI's OMAP(tm) platform with TI's "LoCosto" and OMAP-Vox(tm) solutions."
ARIA is an Application Frameworks solution that is aimed at the Feature
Phone market and for the first time enables customers to be able to
create differentiated mobile phones without having to give up on
software reuse and portability across phone designs and platforms.
ARIA's innovative smart design and extensive tool suite simplifies the
customers' ability to add and remove features in accordance with the
segment of the market that they wish to address with their phones. It
enables OEM's and ODM's to change the look and feel of the phones
without disturbing the underlying software logic. The solution leverages
Sasken's proven strengths in multimedia, enabling rich media experience
on feature phones without the need for additional co-processors, and
there-by reducing the manufacturers' BOM cost.
Mr. Remi El-Ouazzane, general manager of 2.5G Business, Wireless
Terminals Business Unit, Texas Instruments, said, "Sasken's ARIA is an
important addition to the portfolio of application suite partners on the
"LoCosto" platform since it is a flexible architecture enabling fast
customer differentiation and delivery. This flexibility coupled with
Sasken's global support infrastructure makes Sasken an ideal application
suite partner for "LoCosto" solutions."
Sasken's relationship with TI in the mobile phone space is many years
old and spans across segments from multimedia feature phones to
smartphones. Sasken's multimedia subsystems integrated on to TI OMAP
platforms have been shipping for the last five years in demanding
markets like Japan and Europe. As a certified OMAP Technology Center,
Sasken has significantly enhanced its knowledge and expertise on OMAP
processor-based solutions. ARIA is now ported on TI's "LoCosto" platform
will also be available shortly on TI's OMAP-Vox processors with plans to
scale into 3G solutions.
Sasken ARIA on the "LoCosto" platform and Sasken Multimedia Subsystems
on TI's OMAP2430 applications processor are showcased at the TI Booth
ITU Telecom World, Hong Kong, Dec 4th -8th '06.
About SASKEN
Sasken Communication Technologies established in 1989 is a 3000+strong
communication technology company with development centers in India,
Finland, Mexico, China. Sasken's Product Division licenses embedded
software IP for use with wireless mobile devices covering all
communication and application sub-systems.
The Product portfolio comprises of - ARIA the Sasken Application
Framework Solution, Multimedia Subsystems and Wireless Protocol Stack
Solutions. The width and depth of the portfolio enables Sasken to
provide both point solutions and pre-integrated full phone software
bundles on many leading silicon platforms.
Sasken Wireless IP ships on 30+ models and over 50 million phones across
networks in Australia, China, Europe, Hong Kong, Japan and Taiwan.
For more information visit: www.sasken.com
Send all queries to info@sasken.com
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