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WirelessDevNet.com Press Release
Aepona Partners with ION Technologies for "Click-Talk-Sell" Digital Direct Marketing solution
Belfast, United Kingdom, 5th December 2006: Aepona, the leading supplier
of Service Network products and solutions to telecoms operators
worldwide, and ION Technologies, a successful provider of email
marketing and campaign management solutions, today announced a strategic
partnership to deliver the Click-Talk-Sell voice-enabled digital direct
marketing service.
By integrating the Aepona Universal Service Platform and ION
Technologies' Subscribe Email Marketing system, direct marketing emails
can now be enabled with a 'phone me' option. The 'phone me' option
allows the customer to quickly and easily establish a phone conference
with the merchant with a single click. The Click-Talk-Sell service
verifies the customer's phone number and brokers a toll-free two way
call between the customer and the merchant. The end-customer gets
through to the right person first time, and the merchant gets direct and
immediate person-to-person communication with prospective customers.
With real time monitoring and reporting, the merchant is always up to
date on how many customers have been contacted and how many taken up the
'phone-me' option.
The Click-Talk-Sell service is powered by the Aepona Universal Service
Platform (USP). The USP provides a common, standards-based service layer
framework allowing the Click-Talk-Sell service to be rapidly integrated
into operators' networks. The USP acts as a pre-integrated gateway for
the Click-Talk-Sell application to network resources such as switching
and billing systems, working in both legacy (SS7) and next-generation
(SIP) signalling environments.
"We are delighted to be partnering with Aepona to enhance the
capabilities of the ION Subscribe digital direct marketing offering,"
said Niall McKeown, CEO of ION Technologies. "Aepona's global customer
base and proven technology will be a valuable channel to market for our
solution. I look forward to working with ION's existing customers to
upgrade their current installed systems with the Click-Talk-Sell
feature, and in the process bring new business opportunities to Aepona's
network operator customers."
"Announcing this partnership with ION Technologies marks another step in
our strategy of providingg our customers with application-led offerings
that can enhance their competitiveness in the market," said Isaac
Olasoko, Aepona's CEO. "The ION Click-Talk-Sell service deployed in
conjunction with Aepona's Universal Service Platform creates another
tool for Network Operators as they look for incremental revenue streams
in the enterprise segment."
About Aepona
Headquartered in the UK with regional offices across the world, Aepona
is at the forefront of the evolution towards better, more service-rich
communications networks. The company is a leading provider of
application-led products and expert services to telecommunications
operators globally, allowing them to rapidly deploy profitable new
services across fixed-line, mobile and SIP/IMS networks. Aepona
possesses a unique combination of expertise in both telecoms
infrastructure and IT, and its solutions have been chosen by Tier 1
operators such as France Telecom/Orange, KPN, Sprint, E-Plus, Vimpelcom,
Eircom and Bridge Mobile Alliance.
About ION Technologies
Formed in 1999, ION Technologies has grown organically to become one of
the leading providers of email marketing solutions in the world.
Privately owned and profitable, ION has distinguished itself as being
experts in digital marketing and has helped companies such as ESPN
Classic, Encyclopaedia Britannica, the European Bank and NEC Philips
weave their off-line marketing campaigns into their on-line digital
marketing strategies.
With over 200 active customers world wide, ION consistently delivers
innovative technology and consultancy to Marketing and IT professionals.
Recognised by the Charted Institute of Marketing in November 2005 in its
yearly award ceremony, ION has continued to evolve and grow acquiring
customers through innovation.
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