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WirelessDevNet.com Press Release
BusinessWeek.com Names ipsh! Co-Founders Mike Jelley and Nihal Mehta as two "M-Commerce Barons"
(New York, NY and San Francisco, CA) Mike Jelley and Nihal Mehta, the two
founders of North America's leading mobile marketing agency ipsh!, have been
named by Business Week.com in a feature article identifying who's who among
the world's new "M-Commerce Barons" this year. Attention from the top tier
news outlet BusinessWeek.com puts ipsh! center-stage in the emerging mobile
industry, demonstrating the company's role as a market leader and showcasing
the success story of Mr. Mehta and Mr. Jelley. Coverage appears here:
http://images.businessweek.com/ss/06/11/1123_mobile_barons/index_01.htm
At the respective ages of 24 (Mr. Mehta) and 29 (Mr. Jelley) formulated the
concept of the company in 2001, launching ipsh! as a service for event
promoters to alert young people to parties in a geographic area. The
business grew a cult following and was a hit among Gen X & Y young adults,
quickly being recognized as a valuable marketing tool for global
corporations to incorporate a variety of mobile technologies into their
advertising campaigns.
ipsh! has worked with global brands including Sony, Pfizer, Disney, Madonna,
Budweiser and HBO, among many others, and was purchased by advertising giant
Omnicom in 2005. Mr. Mehta and Mr. Jelley remain head of the company, which
maintains its US leadership position in mobile marketing with more than 600
campaigns implemented for 150 unique clients. Recently, the company opened
an office in London to expand to the European marketplace and launched
eztxtmsg (http://www.eztxtmsg.com), a service that enables small-to-medium
sized businesses to set up simple, turnkey mobile marketing campaigns from a
web-based interface.
"We are honored that BusinessWeek.com is recognizing our efforts in
pioneering a brand new marketing and advertising platform," said Mr. Jelley
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