|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Activefone Partners with Retec Interface to Power Sainsbury’s In-store SMS Competitions
Mobile interactive services specialist Activefone, today announced a partnership with Retec Interface, a UK provider of in-store digital communications, to launch text-to-win competitions across 100 of Sainsbury’s UK stores.
From the beginning of December, Sainsbury’s customers can now use their mobiles to enter text-to-win competitions promoted on giant in-store screens. Activefone’s SMS competition platform and shortcodes will be used to power the competition, with Retec Interface providing the front end interactive screen technology and branded customer interface.
The lucky winners of the first competition will receive one of three 42” plasma screen televisions, just in time for Christmas, with other competitions planned in the New Year and beyond.
Mark Watts, COO of Activefone said: “SMS is a mobile format that everyone understands, it is ubiquitous and inclusive. When you couple this with the footfall of a UK giant, like Sainsbury’s, the opportunity to interact with customers is immense. Retec Interface fully grasp the opportunity that SMS presents and have created a vehicle for in-store promotions that will deepen every customer’s brand experience.”
Whereas John Cole, CEO Retec Interface commented: “Retec Interface is delighted to be the pioneer of Sainsbury’s Entertainment Xtra TV text2win competition – reinforcing our aim to deliver innovative solutions and ideas to our customers. Together Retec and Activefone have developed an interactive promotional campaign that offers premium prizes linked to the entertainment department and we are very much looking forward to gauging the impact it will have across Sainsbury’s stores nationwide.”
About Activefone
Activefone launches momo™ the first end to end, cross network, global solution that offers media brands and mobile operators the ability to create a community for mobile users to generate personal cash from their mobile content. Activefone Ltd is the leading mobile enabler for media brands and helps a wide range of organisations expand in to the mobile channel by developing and empowering their specific offering. Activefone has focused on mobile blogging solutions for some time and works with organizations such as, Emap, SAGA, Long Way Round, UKTV and BBC.
|
|
|
