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WirelessDevNet.com Press Release
Adult brands ‘Relish’ & ‘Candywall’ lead user generated charge with momo™ from Activefone
Activefone, the mobile interactive services specialist, today unveiled Relish and Candywall as the latest brands to launch user-generated-content (UGC) services using momo™, the world’s first white label, cross-network, user generated content and social networking community platform.
The adult industry has long been a pioneer of user generated content dating back to Readers Wives and with millions of picture and video enabled mobile phones on the market it’s never been easier for people to create and make money from their own X rated content.
Award-winning adult production company Relish Films has been quick to see the massive revenue potential represented by UGC and has signed a long term agreement to use momo™ to launch the first adult service for uploading and downloading user-generated adult pictures and videos for mobile and Web.
Candywall, one of the UK’s largest providers of adult chat services has also signed up to momo™ to integrate UGC solutions across its flagship brand www.adultchat.co.uk to provide additional revenue streams and increase loyalty.
momo™ easily integrates with any existing website, providing brands with a trusted and robust route to market. Moreover, because momo™ is backed by Bango, payout levels for completed downloads far outweigh existing payouts for other mobile community sites with 20% of the value of each download being awarded to the content creator.
Once momo™ is live, users can upload their own X rated pictures or videos and download content posted by other users. The community moderator ensures that only appropriate content goes live and revenue is generated every time an image is viewed of downloaded.
Mark Watts, COO, Activefone commented: “The adult sector and user generated content have always gone hand in hand which is why we’re seeing such significant interest from brands like Candwall and Relish.
“There’s a UGC gold rush happening right now and momo™ provides the perfect platform to enable brands, whether adult or otherwise, to quickly rollout a robust and scaleable solution to take advantage of the rapidly evolving market.”
Jasper Duncombe, CEO, Relish Films added: Adult entertainment has always been extremely lucrative and now, through the Relish / momo™ partnership, we are pleased to be able to offer our consumers the opportunity of creating their own adult content. This will enable our customers to benefit from the adult revenue streams generated through the shared platform at www.relishfilms.com
Whereas Christian Amicabile, General Manager, Candywall said: “momo allows us to strengthen the level of interaction between members of our already established community of users. We have been successfully running voice and text services with content provided by our own users for a number of years. momo™ is a natural extension to these services, enabling our customers to self-enhance their experience, with the added benefits of generating cash for themselves from every download.
A recent informa report predicts that community services are to become the largest revenue generator for the mobile entertainment sector by 2011.
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