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WirelessDevNet.com Press Release
NeoMedia Signs Strategic Alliance With Italian Innovator Mobedia
FORT MYERS, Fla., and MILAN, Feb. 13, 2006 -- NeoMedia Technologies, Inc. (OCT BB: NEOM), a publicly-listed U.S. company and an innovator in wireless services and patented technologies that provide automatic links to Mobile Internet-based information, today announced a strategic alliance with Italian mobile marketing pioneer Mobedia (www.mobedia.it).
This announcement follows NeoMedia’s recent acquisition of Boston-based mobile visual search innovator, Mobot and further reinforces the company’s commitment to the mobile marketing space.
Mobedia was founded in Milan in July 2005 by a group of ex-Unilever marketers. With a collective network of business relationships covering a wide range of sectors -- from fast moving consumer goods to network operators and from media to advertising and promotion agencies -- Mobedia is now positioned to expand its mobile marketing offerings in Italy and across southern Europe.
The new strategic relationship with NeoMedia is a co-marketing partnership agreement, which allows Mobedia to integrate NeoMedia’s direct-to-mobile-internet PaperClick® technology into all of its campaigns.
Mobedia’s general manager, Riccardo Bellati, explained, “We believe PaperClick is a real breakthrough technology that offers brand and media owners a unique opportunity to enter into a constructive relationship with their customers, connecting them to the mobile web direct from printed ads, posters and brand packaging.”
“Mobedia’s understanding of the potential of mobile marketing, their collective experience in the marketing industry, and their abilities as enablers of technology in the marketing process, make Mobedia an ideal fit for NeoMedia, whose groundbreaking PaperClick platform and applications will give Mobedia maximum competitive advantage to exploit the mobile marketing space on behalf of their clients,” he said.
“Riccardo Bellati is a talented and seasoned marketing executive who shares our vision for the massive growth potential of mobile as a commercial marketing medium,” said Martin Copus, NeoMedia’s COO and chief executive of its PaperClick wireless business unit. “NeoMedia is delighted to be able to leverage his unique skill-set and those of his colleagues at Mobedia to bring our ground-breaking PaperClick technology to market in Italy and across Southern Europe. We anticipate great success in his markets!”
“The addition of Mobedia to the NeoMedia fold brings outstanding experience together with NeoMedia’s patented assets and the skill sets of NeoMedia’s other acquisitions,” Mr. Copus said. “We are continuing to build a global mobile marketing supercompany. We’re looking forward to exciting new products and synergies from our enlarged talent base.”
About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a developer and international marketer of software and patented technologies, including the PaperClick (www.PaperClick.com)platform, PaperClick for Camera Phones™ and the PaperClick Mobile Go-Window™ which provide One Click To Content™ connectivity for products, print and physical objects to link directly to specific desired content on the mobile Internet. NeoMedia also offers a variety of mobile enterprise solutions, including expertise in homeland security and e-authentication applications, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions.
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