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WirelessDevNet.com Press Release
China’s Independent Mobile Software Providers Take Center Stage at 3GSM World Summit in Barcelona
Beijing, February 16, 2006 China-based mobile software platform provider Pollex Mobile Software Co. Ltd exhibited its OPNA 1.8 mobile software platform at the 2006 3GSM World Congress in Barcelona this week, marking the first time a Chinese mobile software company has participated in the global industry event.
Last year’s 3GSM Congress in Cannes saw the participation of several Chinese mobile phone manufacturers, however these players have not returned this year to Barcelona to participate in the Congress.
Analysts believe this is due to the poor performance of some of China’s local mobile manufacturers in 2005. Since Chinese firms such as Bird and TCL reached the head of the pack by becoming two of the the three biggest sellers of handsets in China in 2003, they saw their market share fall by as much as 37% by the end of 2005 as overseas manufacturers rapidly innovated and more fully developed their local marketing channels and business strategies.
Analysts have thus predicted that in 2006 the main strategic focus of China’s mobile industry will shift from mobile manufacturers to independent hardware and sofware providers, such as Pollex.
Several factors have led to a new opportunity for mobile software platform providers in China. For handset manufacturers to succeed in China’s market, they must offer the applications that are in demand in there, including enhanced language and multimedia functions, as well as customatization and attention to detail in the display that is so important for Chinese users.
Furthermore, due to the relaxing of restrictions by China’s Ministry of Information Industry on the issuing of CDMA and GSM licenses, the field has been opened to new manufacturers eager for a piece of the world’s biggest mobile market. Seventy CDMA and GSM licenses were issued by China’s Ministry of Information Industry by the end of 2005, an increase of over 30% from 2004.
By cooperating with independent software manufacturers such as Pollex, handset manufacturers can capitalize on reduced R&D costs, a shorter product–to-market timespan and fewer financial risks. Many industry insiders are predicting that mobile software will become a new focus in 2006 and the years to follow, creating a new “jackpot” for China’s mobile market.
Pollex OPNA 1.8’s key enhancements over earlier versions are its support of multimedia functionalities and data applications, improvement on supporting development tools, including wireless simulation, and Man Machine Interface (MMI) customization tools. MMI ensures that manufacturers are able to rapidly customize and differentiate their products.
“With the integration of handset hardware and software, large functional modules can be easily added or removed. No matter how the market evolves, handset manufactures can now add the latest applications quickly and easily to respond to market changes,” said Mr. David Tian, CEO of Pollex.
About Pollex
Pollex Mobile Software Co., Ltd. is a leading mobile software company focused on providing mobile application platforms and applications products for mobile devices. The Company is headquartered in Beijing, with offices in Hong Kong, Shenzhen and Shanghai. Pollex is backed by some of the world’s leading IT investors, including Intel Venture, Samsung Capital, JAFCO Asia and W.I. Harper.
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