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WirelessDevNet.com Press Release

NBC Olympics and GoldPocket Wireless


(Los Angeles) NBC Olympics and GoldPocket Wireless are bringing the excitement of the games straight to your phone. Beginning on February 8th and continuing through the Games, users can sign up to participate in the "NBC Olympics Trivia Challenge", vote for which athletes deserve the gold, text in questions for show announcers, and receive breaking news alerts on their favorite athletes and events.

GoldPocket Wireless' EMConnectT platform and direct carrier connections are powering these campaigns, as well as delivering images, games, and WAP sites to create a robust mobile experience for NBC viewers.

Trivia buffs can sign up for the Trivia Challenge by texting the word "TRIVIA" to 62288 (NBCTV). For only $0.99, subscribers will then receive 3 questions per day, testing their knowledge of all things related to the Winter Games, past and present. NBC producers in Torino will be able to create and schedule the questions remotely, using the EMConnect Campaign Manager.

Various events will also give viewers at home a chance to vote on which athletes performed exceptionally. Viewers at home will be prompted to send in the word "VOTE" to 62288 (NBVTV), at which point they'll receive a ballot on their phones which will let them vote for the athletes that have had stellar performances that day.

"Olympic Ice", a daily show that will air at 6pm EST on USA Network, will give viewers the chance to ask co-host Dick Button questions that he will answer on-air during the "Push Dick's Button" segment of the show. Questions and comments for Dick can be submitted by texting the word "PUSH", followed by the question text, to 62288.

GoldPocket Wireless is also powering mobile alerts from NBCOlympics.com. GoldPocket's APIs are integrating with the web-site to provide real-time breaking news alerts in over one hundred categories, including USA gold medal updates, as well as updates on specific events and athletes.

"We are excited to be working with GoldPocket Wireless to power mobile campaigns for NBC's coverage of the Winter Olympics," said Gary Zenkel, President, NBC Olympics, "Goldpocket Wireless's interface makes it extremely easy to set up precisely the mobile campaigns and experiences we want to bring to our viewers at home and deliver breaking news alerts and content related to the Games."

"The Winter Olympics mobile campaigns provide a great showcase for GoldPocket Wireless's robust software tools and infrastructure," said Steve Leonard, President of GoldPocket Wireless. "We are delighted to be partnering with NBC to bring these innovative campaigns to their viewers."

About GoldPocket Wireless:
GoldPocket Wireless is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company's customer list is simply unmatched in North America, including top media companies such as CBS, NBC, CNN, GSN, A&E, History Channel, Sci Fi Channel, and Bravo.



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