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WirelessDevNet.com Press Release
QUALCOMM's BREW(R) Solution Helps China Unicom Improve Competitive Edge in Wireless Market
SAN DIEGO, Feb. 21 -- QUALCOMM Incorporated
(Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple
Access (CDMA) and other advanced wireless technologies, today announced a
number of significant milestones for China United Telecommunications
Corporation's (China Unicom) BREW-based wireless data service. QUALCOMM's
BREW solution enables advanced wireless data services for all phones
including China Unicom's low-end CDMA2000(R) phones, improving its
competitive edge in the Chinese wireless market.
Since launching the BREW solution in July 2003, China Unicom's wireless
data services have been tremendously successful. There are more than 2.5
million cumulative BREW users who have downloaded more than 30 million BREW
applications. More than 1,000 different BREW applications and services have
been offered on China Unicom's network covering a variety of categories
including games, ring tone and music download services, picture and video
clip downloading, streaming TV, instant messaging, location-based services,
news and weather reports, mobile banking and stock trading, productivity
tools and enterprise applications. According to Sino-MR, more than 6 million
BREW handsets, covering more than 90 different models, have been sold in
China.
"We are very pleased to see how the BREW solution makes significant
contributions to China Unicom's CDMA business," said Bob Briggs, vice
president of global business relations and marketing for QUALCOMM Internet
Services. "We will continue working with China Unicom in 2006 with a goal of
substantially growing their CDMA2000 business by offering a wide array of
BREW applications."
"China Unicom will take advantage of data services such as navigation,
mobile video, music and 3D games offered through the BREW solution to better
position its CDMA2000 offering in 2006," said Mr. Li Zhengmao, vice president
of China Unicom. "The BREW solution has led to many successes in the past
year, not only in terms of financial contributions, but also in terms of
strategic importance to China Unicom's overall CDMA2000 market strategy.
There is no doubt that these services will play an even more vital role in
2006. We appreciate the strong cooperation between China Unicom and QUALCOMM
in the past and we look forward to an even brighter future for the BREW
solution in China."
Li also stated that important market strategies for China Unicom in 2006
include offering BREW-enabled CDMA2000 phones with a retail price of less
than $80 and to continue to leverage its service differentiation powered by
its CDMA2000 network, the BREW solution and QUALCOMM's QPoint(TM) and
gpsOne(TM) solutions.
The BREW solution enhances the wireless experience for consumers and
creates new services and revenue streams for the mobile marketplace. BREW
customers can benefit from these offerings which include: uiOne(TM) for rich,
integrated and dynamic user experiences on wireless devices; deliveryOne(TM)
for differentiated and tightly integrated in-network support and delivery of
advanced wireless data content and services; and marketOne(TM) for a quick-
to-market, hosted, scalable content delivery service that includes rich media
titles, flexible management and monetization, content provider settlement and
business intelligence services. QUALCOMM offers this comprehensive set of
BREW offerings to meet the distinct needs of companies delivering mobile
services around the world.
QUALCOMM's gpsOne technology is the most widely deployed GPS technology
in the world. With more than 150 million gpsOne-enabled handsets at over 40
operators globally, QUALCOMM is enabling dramatically more devices than any
other GPS provider.
QPoint is QUALCOMM's location services software and set of accompanying
tools making up the core backend/infrastructure element needed to enable
location services to be deployed. QUALCOMM works with system integrators to
offer QPoint to operators. QUALCOMM's QPoint and gpsOne solutions provide
the most complete, integrated mass-market location based services solution
available today.
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2005 FORTUNE
500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol
QCOM.
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