|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Mobile Local Search Index Shows Biggest Brands on the Mobile
Cambridge, UK, 06 July 2006: The British love affair with fast food and
shopping has made it onto the mobile, according to figures released
today by m-spatial in its inaugural Mobile Local Search Index. Brands
topping the 'mobile local search' chart between April and June 2006
include Tesco, Asda and Sainsbury's, with fast food giants Pizza Hut,
beating McDonald's and Domino's Pizza in the battle of the mobile bulge.
Italian restaurants have also knocked Indian off the top spot for UK
searchers.
The Mobile Local Search Index is a new quarterly report from m-spatial
that tracks consumer usage of mobile local search services in the UK,
highlighting the diverse and often quirky demands of mobile users. The
Index is based on detailed local information searches being conducted on
everything from demolition services and local battlefields to flying
schools and political parties.
Commenting on the Index, Andy Walker, CEO of m-spatial, said: "The
Mobile Local Search Index is expressly designed to highlight the types
of local businesses and amenities consumers are searching for and
finding on the mobile Internet. It has been created to underline the
increasing importance of mobile local search and the revenue
opportunities available to operators, brands and content providers by
developing a local presence on the mobile."
Top Ten Local Search Brands* April - June 2006
Brand %
Tesco 18
Pizza Hut 15
McDonald's 10
Asda 9
Domino's Pizza 9
Halfords 8
Sainsbury's 8
Travel Inn 8
KFC 7
Argos 7
* based on the final chosen result of each individual mobile search by
brand. Percentage figures based on breakdown of searches to top ten
brands
The Mobile Local Search Index also uncovers data on the categories of
business and services users are searching for while on the move,
including fast food, cinema, cash machines and taxis.
Top Ten Local Search Categories* April - June 2006
Category %
Fast Food & Takeaways 21
Drinking 15
Taxi 12
Cinema 9
Hotels 9
Cash Machines 9
Supermarkets 8
Electrical & Electronics 6
B&Bs 6
Clothing & Fashion 5
* based on the final chosen result of each individual search by
category. Percentage figures based on breakdown of searches to top ten
categories.
The category search data also highlights Italian restaurants as top of
the 'world food' rankings, with the UK's generally acknowledged
favourite, Indian, being beaten into second place, ahead of British and
Chinese respectively.
"The category figures will perhaps come as little surprise, with
on-the-move mobile users searching primarily for fast food, pubs and
taxis. However, the top ten local search brands results are more
significant, highlighting the value that mobile local search can present
to these high street giants, " said Andy Walker. "By requesting
information while in the vicinity of the store or restaurant, the
consumer is much closer to a buying decision than if they were simply
searching online. This knowledge is of incredible value to the brand,
and offers merchants an ideal opportunity to target their consumers
through contextual advertising - based on location and demands of the
user, and even using factors such as time of day."
Mobile Local Search Index rankings are based on usage of local search
services built on m-spatial's Local Search & Discovery Engine
(LSDE)(tm). This is a unique platform enables m-spatial's partners to
provide highly personalised, intuitive and detailed mobile local search
services - connecting local merchants with consumers at the precise
moment of need.
The m-spatial Mobile Local Search Index will be published quarterly from
July 2006.
About m-spatial
Based in Cambridge, UK, m-spatial is the market leader in mobile local
search - connecting consumers to 'local' businesses and information via
mass market mobile phones. m-spatial provides its products via a white
label ASP delivery model to mobile network operators, directory
providers and search engines. Its international customers include
Orange, Vodafone and O2. m-spatial's innovative and unique approach to
mobile local search delivers a 'made for mobile' user experience which
offers consumers quick and simple access to both a breadth and depth of
'local' information including businesses, amenities, events and traffic
conditions and is compatible with the majority of mass market mobile
phones.
www.m-spatial.com
|
|
|
