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WirelessDevNet.com Press Release
InkSure Technologies Introduces New Triple Play(TM) Brand Protection Product
FT. LAUDERDALE, Fla., July 13 -- InkSure Technologies Inc. (OTC Bulletin Board: INKS - News), a leading provider of covert machine-readable security solutions ("CMRT") for the detection of counterfeiting, fraud and diversion, today announced the launch of a new security product that incorporates three authentication features, providing multi-layered brand protection. InkSure's new Triple Play(TM) combines overt and covert security features by utilizing a customized graphic that appears or disappears depending on the viewing angle, a color-changing feature, and InkSure's covert machine-readable authentication technology. These three features in combination provide multiple levels of security: overt (highly visible), covert, and forensic via InkSure's uniquely formulated machine-readable taggants.
Triple Play also offers significant cost economies to users. It can blend in easily with a manufacturer's existing product packaging and labeling, the multi-layered security features can be applied in the same print run, and the product is priced very competitively.
"Manufacturers that are committed to protecting their brands are increasingly utilizing multi-layered authentication solutions to combat the growing tenacity and expertise of counterfeiters," stated Don Taylor, InkSure's Vice President of Global Marketing. "This new innovative product addresses multiple brand protection requirements: easy to recognize, excellent aesthetics, and virtually impossible to duplicate."
About InkSure Technologies Inc.
InkSure Technologies Inc., with its corporate headquarters in Ft. Lauderdale, Florida and its research and development center in Science Park, Rehovot, Israel, specializes in comprehensive, covert security solutions designed to protect high profile brands and documents of value from counterfeiting, fraud and diversion. The Company's sales and marketing activities target a number of market opportunities, including financial, pharmaceutical, branded products, transportation, and government/institutional, on a global scale. The Company's R&D activities include the development of "chipless" RFID technology for affordable item-level secure logistics and track-and-trace applications.
The Company's common stock is listed on the OTC Bulletin Board under the symbol "INKS." Additional information on the Company is available on its website at http://www.inksure.com.
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