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WirelessDevNet.com Press Release
NVIDIA and Freescale Collaborate to Deliver Reference Design for Windows Mobile 5.0 Platforms
COMPUTEX 2006, TAIPEI, Taiwan, June 6 -- NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in programmable graphics processor technologies, and Freescale Semiconductor announced they have collaborated on the design of a reference platform that will allow device manufacturers to develop multimedia-enabled products based on the Microsoft Windows Mobile 5.0 platform.
The NVIDIA MobileMedia Platform is a complete development kit containing all of the hardware and software components, with examples for delivering everything from smooth Digital TV and video, to incredible 3D graphics for gaming, to high-fidelity audio. By combining the NVIDIA MobileMedia Platform with Freescale's i.MX applications processors, this new solution offers OEMs a rapid shortcut to the development of a new generation of handheld devices.
"The Windows Mobile 5.0 platform represents a turning point in the development of a new generation of converged mobile devices which combines the best characteristics of smart phones and media players," said Berardino Baratta, general manager of multimedia applications division for Freescale Semiconductor. "With our i.MX processors and NVIDIA handheld GPUs, OEMs will be able to rapidly optimize their designs to Microsoft's multimedia-aware operating system and bring to market highly attractive, media-rich handheld devices."
Freescale's i.MX multimedia applications processors are at the heart of the latest cutting-edge mobile phones running Microsoft Windows Mobile operating systems. Beyond the standard features found on cell phones and mobile entertainment devices, i.MX processors have earned the Microsoft PlaysForSure certification.
"Having the right processing resources is key to making this software infrastructure a useful tool. By bringing together NVIDIA handheld GPUs and Freescale's i.MX processors in a pre-integrated, easy-to-implement reference design, OEMs and ODMs can quickly develop a new breed of converged portable devices capable of handling the most demanding multimedia requirements," said Philip Carmack, senior vice president of handheld GPUs at NVIDIA.
For more information on NVIDIA handheld GPUs and Microsoft's Windows Mobile 5.0 platform, visit http://www.nvidia.com/object/mobilemedia_platform.html. For more information in Freescale's i.MX applications processors, visit www.freescale.com/i.mx
NVIDIA Corporation
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.
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